dates were fast approaching. Commercial aircraft manufacturings posed various complexities as there were over 3.1 million parts to be connected by wiring over 85 miles. In 1981, three companies dominated the market: Boeing, McDonnell Douglas and Airbus. Launching a new plane was a daunting task as the manufacturing required $1.5-2 billion (which was considered to put the whole companies’ net worth on the line!!). But, any successful product was expected to lead to heavy profits and tie up the market
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billion the previous year. B. History of the Industry Fundamentally, Boeing is a commercial-aircraft company. Unfortunately, as a part of this industry, they have started to see a significant downfall. They have lost the number one position to Airbus, their largest commercial competitors. Not only this, but also the current economic conditions look less than desirable for the commercial aircraft industry at the moment due to several reasons: • The SARS outbreak • Terrorist risks • Post 9-11
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Energy efficiency of Airbus 380 1. What is energy efficiency- Energy or fuel efficiency is a form of thermal efficiency, meaning the efficiency of a process that converts chemical potential energy contained in a carrier fuel into kinetic energy or work. In other words it means using less energy to provide the same level of energy service. 2. Fuel efficiency of Airbus A380- The Airbus A380's wing is sized for a Maximum Take-Off Weight over 650 tones (1,300,000 pounds) in order to accommodate future
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FINANCIAL MANAGEMENT (BA 385T) FALL 2011 PROF. CLEMENS SIALM Case 1: Airbus A3XX Due: August 31, 2011 On August 31st we will discuss the HBS case “Airbus A3XX: Developing the World’s Largest Commercial Jet (A)” (9-201-028, Revised April 26, 2004). The case is available in the course packet or from the website of the Harvard Business School Press. To prepare for the class discussion, you need to submit a written analysis. The assignment is done in your study groups and part of the class contribution
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series. Aircraft manufacturersbringing forth a new product has to take extra care since a miss in this assessment can place a company in a position to fail the result of huge cash outflows required. Boeing faced stiff competition from French based Airbus and had not brought forth a successful new product in recent years. Since the September 11th attacks travel had taken a drop in general and Boeing was making assumptions regarding future needs and opportunities. This included the willingness of travelers
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| |How does Airbus Business Compare with Boeing? | |Jennifer Rose Prague | | | |Airbus has emerged as Boeing’s major competitor in the commercial jetliner industry. The company
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each project. As time progressed as well as technology, the costs and demands on the aircraft system increased. Before the 1980’s within the commercial aircraft industry, there were a number of large manufactures including Boeing, McDonnell Douglas, Airbus and Lockheed. Boeing’s decision to bet the entire company on the wide bodied 747 decimated all other American commercial aircraft competition. The 747 became in so much demand that it dwarfed McDonnell Douglas into a merger with Boeing and caused
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International Business 1. Describe the marketing of the A380 in terms of the 4 Ps of marketing. Product : The Airbus A380 is the largest passenger plane with 73 meters of length, 7 stories of height and eqipped with four Rolls-Royce engines very secure and high performance. It can accommodate 550 passengers with two floors of large seatings devided in Economy, Business, First Class, and has the most sophisticated computer flight control system. It is made of super lighter materials and less
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Organizing for the Airbus A3XX The market for commercial aircraft larger than the Boeing 747-400 is driven by the growth of the airline market generally, flight congestion at major airports, increased cost pressure on airlines, and demand for more environmentally-friendly aircraft. Many of these factors presuppose improved technology, superior design, new manufacturing processes and better supplier collaboration. To minimize weight and fuel costs, for example, the A3XX will incorporate a range of
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Boeing is considered as the biggest airline manufacturer and the most commercially successful. During the 1990s, Boeing began developing a new plane that would be more efficient therefore their solution was the development of the Boeing 787 Dreamliner that was intended to change its way commercial airline work. However the engineering, financial, and most importantly the ethical challenge faced by the Boeing 787 Dreamliner nearly crippled the company. After two fires on two different planes, one
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