IS FO TR R IB L U IM TI IT O E N D O N LY D Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region This document is part of a continuing project of the Tobacco Free-Initiative and the Health Promotion Unit, World Health Organization, Western Pacific Regional Office. Tobacco-Free Initiative & Health Promotion Unit World Health Organization Regional Office for the Western Pacific P Box 2932, 1000 Manila, Philippines .O. Tel: (632)
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DESK RESEARCH TO EXAMINE THE INFLUENCE OF MARKETING AND ADVERTISING BY THE ALCOHOL INDUSTRY ON YOUNG PEOPLE’S ALCOHOL CONSUMPTION Research prepared for the World Health Organization by the Centre for Social Marketing at the University of Strathclyde Emma Cooke, Gerard Hastings and Susan Anderson March 2002 Acknowledgements For acquisition and translation of international data: Jill Bain, Marina Biniari, Liliana Carcamo and Ingrid Kajzer. For
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Topic 1 Q1. Using the brand equity framework discussed in Lecture I (fig. 2.1 Shimp 7th ed text, p34) write down all the personal associations the Jim Beam brand holds for you. Then, visit the Jim Beam Web site http://www.jimbeam.com.au and identify which of your personal associations are reinforced and provide specific examples of this reinforcement. After leaving the site, write down any new personal associations you have with Jim Beam and how the site created these associations. The
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Do Alcohol Ads Deliberately Target Our Youth? To question if alcohol ads deliberately target our youth is almost irrelevant. Everyone has their own opinion and views on alcohol and its advertising. There has been countless amounts of research done on every aspect of alcohol. Anything can be advertised, but it does not do any good to advertise something without first finding an audience. It does not matter what the brand, product, or item is that the advertiser is trying to sell. All good advertisers
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AMERICAN ADVERTISING & AMERICAN YOUTH Paige Williams Bachelor of Science in Psychology: Addiction and Recovery: APA Liberty University Abstract American advertising and the influence it has on today’s American youth is oppressing. In this essay I will be pointing out my views and opinion on this matter. In particular I will focus on alcohol ads and the pull it has on our youth. I will also point out how the alcohol ads portray itself to the young community and other audiences as well.
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what way should the UK CAP Codes (CAP/BCAP Codes) be reformed? “The alcohol industry spends more than £800 million annually in the UK on promotion” (Cabinet Office, 2003). This is one example why the Committee of Advertising Practice (CAP) codes and the Broadcast Committee of Advertising Practice (BCAP) codes are important in order to protect the vulnerable from this vast industry and maintain the public’s confidence in advertising. Consistent changes to our media and methods of communications has
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ALCOHOL Today young people get addicted to alcohol but it's unfortunate that they do it for fun and for socializing, but they do not really know that what you are doing to their bodies. Alcohol today it is considered a drug and its consumption tender is accepted among society and this situation is very alarming as more and at an earlier age is consumption. The fact that alcohol is a drug is something really serious, so we must really be aware of that fact. About the reasons why people drink,
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SAY YOU LOVE ME/ TSHEE SOOM LAB NAH(singer and composer - tandin sonam) Metoe pema drawih bumo, thongmahh lakha dooh, lhayih sem dah drawih bumo, thongmah lakha dooh, wai gaday bay rooh rah, tshoo sho boom, tshoo sho boom, tshaley mecha bay, tshoo shoo boom, SAY YOU LOVE ME, SAY YOU LOVE ME, ME, ME, ME, ME.(boy) Kaywih nyim lay gooh tshoo dhi, nyim darih choezoom thong mah ngyong, sheewih nyim dhee mahraem tshoen tshoe, bum choe dhi sem lay jay meeh ngyong, wai gaday bay rooh rah, tshoo shoo bumo
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Study of Betty Ford Substances like alcohol are used for many reasons. Alcohol is frequently used as a means of celebration, and also to assist in diminishing feelings of being anxious or overwhelmed. Some people use alcohol in social settings, whereas other people may drink alone. The use of alcohol to self-medicate when challenges come up in everyday life can cause significant problems. In many instances a person can become totally dependent on alcohol so that he or she can function appropriately
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When does it evolve into hate, like in the “Hate Poem” by Julie Sheehan for instance? Drinking holds a lot of positive and negative reputation with it. Great wines make one appear “classy and sophisticated,” the ability to drink large amounts of alcohol make one appear to be “tough” or “cool” among today’s youth. Drinking, partying, and hanging out with friends are all phrases that have come to have the same meaning in today’s vocabulary. What kid’s don’t consider is the effects of long term drinking
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