THE IMPACT OF CELEBRITY ENDORSMENTS ON THE YOUTH of Pune Symbiosis Centre for Management Studies Pune Acknowledgment To accomplish whatever we have done in our assignment, there were many people along the way who have been responsible for guiding us, advising us, encouraging us and even reprimanding us. To them, We are deeply grateful and would like to take this opportunity to offer our heartfelt appreciation. First and
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Business Plan Report Kashmir, the golden crown of India, has been a favourite destination for tourists since times immemorial. It is all because of the fact Kashmir appeals to different tastes & choices of both domestic as well as foreign tourists. Its exotic beauty, diversified topography, fresh water lakes, serene health resorts all rolled in one justifying Kashmir being a heaven on the Earth. Kashmir is aptly remembered by the name “Switzerland of India”. Tourism industry is the backbone
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Building a New India The Role of Organized Retail in Driving Inclusive Growth Building a New India: The Role of Organized Retail in Driving Inclusive Growth A The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients in all sectors and regions to identify their highest–value opportunities, address their most critical challenges, and transform their businesses. Our customized approach combines deep
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INDEX 1 Outsourcing industry Objective Introduction Importance of outsourcing Classification of outsourcing industry Advantages of outsourcing Disadvantages of outsourcing 2 WIPRO BPO Comparative sheet of wipro Ratio analysis of wipro 3 INFOSYS BPO Ratio analysis of infosys Comparative sheets of infosys 4 GAPS OUTSOURCING INDUSTRY OBJECTIVE The objective of this report is to focus on the outsourcing sector of India and to provide an insight of the various
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Two Cities | Charls Dikens | A Voice of Freedom | Nayantara Shehgal | A week with Gandhi | L. Fischer | Adventures of Sherlock Homes | Arther Canon Doel | All the Prime Minister's Men | Janardan Thakur | Allahabad Prasasti | Harisen | Amitabh- the Making of the Superstar | Susmita Das Gupta | Amukta Malyad | Krishna Deva Raya | An Unknown Indian | Nirod C. Choudhary | Anand Math | Bankim Chandra Chattopadhaye | Anna Karenina | Leo Tolstoy | Aparajito | Bibhuti Bhushan Bandopadhyay
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Case - 1 Rupbani Beverage Limited Rupbani Beverage Limited entered the Indian wine industry in 1975 by acquiring the Mastana Wine Company of Shimla and two other smaller wine companies at Kalka for Rs. 50 lakh. Despite hostility expressed by other wine makers and predictions that Rupbani would very soon fail as other outsiders such as Parminder Wine Company had, the entry succeeded. Rupbani Limited performed the unheard of feat of establishing a volume of 30 lakh cases within two years and taking
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updates from shoppers and sellers to display the most relevant products, as well as rankings for all the sellers that are offering the product by price, delivery time, and customer satisfaction. As stated by the Snapdeal Vice President of Engineering Amitabh Mishra, five keys to how his company has been able to achieve its incredible success in a short amount of time with five Keys: 1. A Services Oriented Architecture: To run the business, and grow ten times in two years, has primarily been the
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Cadbury’s Dairy Milk Cadbury and Worms In October 2003, just a month before Diwali, customers in Mumbai complained about finding worms in Cadbury Dairy Milk chocolates. Quick to respond, the Maharashtra Food and Drug Administration seized the chocolate stocks manufactured at Cadbury's Pune plant. In defense, Cadbury issued a statement that the infestation was not possible at the manufacturing stage and poor storage at the retailers was the most likely cause of the reported case of worms.
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advertisement on consumers purchasing behaviour Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads and this creates an influence on the consumer. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna Hair Oil, it seems like a piece of cake nowadays. But, to how much extent does these ads actually affect the consumers? Do they actually buy a product just because their favourite film-star is endorsing
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Cadbury India Marketing Strategies & Analysis Table of Contents 1. About Cadbury India 2. Mission and Vision statements of Cadbury 3. Marketing Strategy * Segmentation, Targeting and Positioning * Marketing Mix 4. Growth strategy and market expansion 5. Communication Strategy 6. Marketing Channels 7. Competitor’s Analysis 8. Marketing Environment Analysis 9. SWOT Analysis 10. References About Cadbury
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