INTEGRATED MARKETING COMMUNICATIONS PLAN Kathrine M. Decker I St. Bonaventure University Promotions and Marketing for Public Relations Contents 3 Executive Summary 5 Situation Analysis 11 Market Research 13 SWOT Analysis 17 Overall IMC Strategy 18 IMC Objectives 19 Marketing Strategy 21 Target Audiences 23 Creative Brief 24 Corporate Identity 28 Public Relations Campaign 36 Online Initiatives 46 Advertising Initiatives
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Organizations (CRITO) at the University of California, Irvine. Industry sponsors include: ATL Products, the Boeing Company, Bristol-Myers Squibb, Canon Information Systems, IBM, Nortel Networks, Rockwell International, Microsoft, Seagate Technology, Sun Microsystems, and Systems Management Specialists (SMS). The authors would like to thank Asish Ramchandran for his assistance on this project. TABLE OF CONTENTS
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A N N U A L REPORT 2015 Financial Highlights As of or for the year ended December 31, (in millions, except per share, ratio data and headcount) Reported basis1 Total net revenue Total noninterest expense Pre-provision profit Provision for credit losses Net income Per common share data Net income per share: Basic Diluted Cash dividends declared Book value Tangible book value2 2015 $ $ $ Selected ratios Return on common equity Return on tangible common equity2 Common equity Tier 1 (“CET1”) capital
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Annual Report 2014-15 Infosys Annual Report 2014-15 Narayana Murthy A tribute to our founders Nandan M. Nilekani S. Gopalakrishnan K. Dinesh The year 2014 was a milestone in our Company's history, when we bid farewell to three of our founders who held executive positions in the Company during the year – Narayana Murthy, S. Gopalakrishnan and S. D. Shibulal. Narayana Murthy stepped down as the Chairman of the Board on October 10, 2014. His vision, leadership and guidance
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oldest independent publishing company in the United States. With offices in North America, Europe, Australia and Asia, Wiley is globally committed to developing and marketing print and electronic products and services for our customers’ professional and personal knowledge and understanding. The Wiley Finance series contains books written specifically for finance and investment professionals as well as sophisticated individual investors and their financial advisors. Book topics range from portfolio management
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Enhancing EFL College Students' Speed Reading and Content Comprehension of Computerized Texts Osama Hassanein Sayed, PhD Community College in Bisha, King Khalid University, KSA, Faculty of Education in the New Valley, Assiut University, Egypt (2009) Paper puplished in CDELT Occasional Papers, Vol. 50, August, 2009. Abstract This study attempted to investigate the effect of training EFL college students in reading computerized texts on their reading speed and content comprehension. The study
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CHAPTER 1 | TOURISM | 1.1 INTRODUCTION TO TOURISM Since the beginning of the time people have travelled In the early periods, people used to travel for food, water and safety or acquisition of resources (trade). But in the recent times, the word travel is also associated with pleasure or exploration. Now, Tourism is the business of providing travel, accommodation, food, entertainment to the people who are travelling for the purpose of either recreation and leisure or business. Tourism
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changes, promoting the use of generics in these key markets are expected to further dent the top- and bottom-line of global pharma majors. The industry is bracing itself for some fundamental changes in the marketplace and is looking at newer ways to drive growth. promise, either as places with untapped demand for
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NNNNNNNNNN UNITED GROWTH BERHAD (Company No. 739648-W) Islamic Medium Term Notes pursuant to an Islamic Medium Term Notes Programme of RM2.2 billion under the Shariah principle of Musharakah Joint Lead Arrangers and Joint Lead Managers CIMB Investment Bank Berhad HSBC Amanah Malaysia Berhad (Company No: 18417-M) (Company No: 807705-X) 13 June 2012 IMPORTANT NOTICE Responsibility Statements This Information Memorandum has been approved by the directors of United Growth Berhad
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LVMH: King of the Luxury Jungle SEPTEMBER 2009 Profit from temporary W&S woes to bag the stock at discount prices LVMH is the strongest player in the luxury goods industry, a giant in an industry where fixed costs make scale paramount; the only "two-legged" balanced player, leading with mega-brands in both Leather Goods and Wines & Spirits; enjoying stable group EBIT margins as a consequence Champagne consumer demand weakness, de-stocking and oversupply in 2010 are well understood; W&S
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