c BUSINESS ENVIRONMENT SHAPING YOUR FUTURE A VOCATIONAL SCENARIO SUMMARY This report shows an understanding of the organisational strategic purpose and different processes of strategic planning, how to formulate a strategy and understand approaches to the evaluation process and the selection and finally how to implement that chosen strategy. CONTENTS Page no. Summary 2 Contents 3 1 Task 1 4 1.1 Mission, Vision, Objectives, Goals and Competencies……………… 4-5
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Task 1 – Report (P1) In this report I will be looking at how marketing techniques are used to market products in two organisations and meet organisational aims. Kellogg’s The first company that I will look at is Kellogg’s. Kellogg’s is a very well known worldwide cereal company that produces a number of different cereals for a number of different target markets. Kellogg’s was founded Michigan, United States, February 19, 1906. Kellogg's products are manufactured in 18 countries and
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UNIVERSITY OF WALES BP Market Analysis and Strategic Marketing Recommendations In the USA after the Gulf of Mexico Oil spill Nahid Mohsen Pour 2/28/2011 Contains: 2962 words Without charts, content, references, tables In this essay, I am performing Macro environmental analysis of BP business in the USA, after the gulf of Mexico oil spill, and also try to give Strategic Marketing recommendations to recover from the so called “Marketing disaster in the USA market” Nahid Mohsen Pour
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Ansoff’s Matrix: Task 1 Ansoff’s matrix: Is divided into 4 sections and they are: market penetration, product development, market development and diversification. This helps a business determine their product and strategy in market growth [1]. Market development: is where a business is targeting a new market with their existing products. Market penetration: When businesses increase sales using their existing products or service in their existing market. Businesses may use promotions or
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and service. Business Strategy Ansoff Matrix Ansoff matrix can help in screening options to business growth in the industry and choose the best option considering different situations (Internet). Generally in the supermarket industry the four strategic approaches can be analyzed and show ways to make growth in the business. Market penetration in the UK can help the company grow organically by building new stores or extending existent stores, or raise market shares by acquiring other businesses
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product, Strong branding, Consistent promotional support, Strong CSR. ANSOFF MATRIX Market Penetration Increase market share through pricing strategies, advertisements, promotions. Secure dominance of growth markets Product Extension R&D, detailed insights of customers’ needs, wants, and demands, being first in the market. BOSTON MATRIX STARS High growth, high market share QUESTION MARKS High growth, low market share CASH
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power • Competitive rivalry • Threat of substitution • Threat of new entry Internal environment analysis………………………………..viii Key success factors…………………………………………..ix Analysis of recommendations and conclusion………………x • Ansoff matrix • References…………………………………………………….xi Introduction Many global events like the Rugby world cup, an international trade fair etc are conducted in areas near us but few of us usually take into
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Due to fuel price fluctuations, companies are cutting down on travel costs by using alternative communication systems such as Teleconferencing (Finance Yahoo). Socio-cultural As evidenced in the figure below new Asia Pacific and Australasia, markets offer good potential. Revenues currently stand at a paltry 721 ₤m (British Airways 2013). The aging populations in Europe are likely to spend more in leisure and offers good business potential. In
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P1- Describe how marketing techniques are used to market products in two organisations. Marketing is the process in a business that it’s publicising the value of a product or a service to the customers with the aspiration of selling the product or the service; it is a demanding business function in order to attract customers. Tesco and McDonalds are the two chosen businesses where I will be looking at their objectives and marketing objectives; as well as at the marketing techniques used in order
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techniques to market there products. Marketing is the action or business of promoting and selling products or services, including market research and advertising, this is where a company advertises a product or service. The Ansoff matrix is a planning tool that combines a businesses marketing strategy with the firms planned direction and shows four different growth strategy’s in a table split into four different sections; market penetration, product development, market development and product/market diversification
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