APPLE, INC. A Case Study in External Communication Written by: Jenny Lee Ian McCarthy Andrew Nguyen Robbie Reid Dr. Robyn Walker Faculty Advisor Center for Management Communication Prepared for: Case Study Initiative Center for Management Communication 2013 INTRODUCTION As soon as the news of the Apple iPhone surfaced, David and Mary Jones eagerly bought two and switched their wireless phone carrier to AT&T Wireless, the iPhone’s exclusive wireless carrier in the United States. Several
Words: 2390 - Pages: 10
Sociology of Organizations Prof. David Ager TF: Shawna Bowden Paper 2: Option 1 Apple’s challenges and its dependency on market Apple was founded in 1976 and has, since its founding, offered a line of products that was distinct from that of its competitors. In the very beginning, it was actually the first company to sell an easy-to-use, desktop computer. The Apple II was very successful, and started the market for personal computers, bringing it to over $1 billion in less than three years.[1]
Words: 1633 - Pages: 7
with twenty employees and four owners and managers at the same time: Denisa Nicoara, Camilla Coriani, Horatiu Ilea and Nicola Longo. 1.1. The statement of client need: The Apple team has asked us, the Orchid Project Management company to assign a team that is going to plan the launch of their new IPhone 5S. When Apple launches a new product, everything needs to be planned to the last detail and no one can know about what is going to happen during the launch, but everybody has to be talking about
Words: 3273 - Pages: 14
XXXX Case Analysis 1- Apple Computer NETW-583 7/12/15 Apple’s greatest achievement could be defined not as its comeback from the precipice of bankruptcy but as the indelible mark it has left on the technological landscape and online business. Design is high on this list of legacy achievements. Apple products share a minimalist architecture that is unique, user friendly and instantly recognizable. Due to the degree of this branding by design, Apple has even taken Samsung to court over what
Words: 1003 - Pages: 5
Case Analysis- IPhone Becomes ITrack Weiwen Yang MBA 520: Managing with Technology Instructor: John Stager City University of Seattle Apr 28th , 2015 Introduction Where there is a will there is a way that with the development of science and technology in the 21st century, there are many unbelievable achievements and inventions. Smart-phone is one of the most useful and significant inventions which gains its popularity for people to use. People not only use smart-phone
Words: 2213 - Pages: 9
Case Assignment Analysis Week 1 MRKT 5000 Consumers Take a Shine to Apple Inc. Case Summary: Apple is one of the leading and profitable technology companies in the world. Their products are sold and consumed in over five continents across the globe. Beginning as a computer company in 1976, Apple has transcended into a technology company with a product mix that is dominating many electronic spectrums. Apple has revolutionized the way tech companies market to their consumers. This case study
Words: 987 - Pages: 4
Assignment 2: Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV Background on Apple Inc. Apple was created in Cupertino, California on April 1, 1976 and incorporated January 3, 1977. (Duane Ireland) Within Months of the incorporation the company created the Apple II, a second generation PC (for Apple) that created a stir in the marketplace grossing 10 Million in annual sales. In 1980 Apple decided to go public, and with over 100 million in
Words: 1570 - Pages: 7
Evaluation of the External Environment Introduction Apple Computers originated in Cupertino, California by three friends, Steve Wozniak, Steve Jobs, and Ronald Wayne. Wozniak was the computer nerd of the three and had been working on a computer design and once Jobs convinced him of finishing his model and selling it to the public the beginning of Apple computers was underway. On January 3, 1977 the hard work of the three friends became Apple Computer, Inc. Soon after Wayne sold his share back to
Words: 3210 - Pages: 13
Foundation. Abstract This article analyzes the distribution of value from innovation in the global supply chains of the Apple iPad and iPhone. We find that Apple continues to capture the largest share of value from these innovations. While these products, including most of their components, are manufactured in China, the primary benefits go to the U.S. economy as Apple continues to keep most of its product design, software development, product management, marketing and other high-wage functions
Words: 3262 - Pages: 14
By 2013 Apple had succeeded in becoming a successful company known for its innovation and quality which lead to the brand becoming hugely profitable ‘Apple was the most valuable brand in the world with a total worth of $104.3 billion’ (page 2). However, despite this success in the mature developed world the markets were becoming much more competitive with competition from smart phone rivals such as Samsung. This increase in market saturation was coupled with Apples falling IPhone sales which decreased
Words: 1035 - Pages: 5
