Apple

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    Apple

    Marketing Strategy of Apple Inc and its Effectiveness ukessays.com /essays/marketing/marketing-strategy-of-apple-inc-and-its-effectiveness-marketingessay.php Carrying out this research on a strong brand image like Apple Inc. contributes to further and wider understandings about marketing strategies, even for other organizations, such as: To study the needs, wants and expectations of the various customers from different market segments. To find out reactions of customers to products of the company

    Words: 6965 - Pages: 28

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    Apple

    sapient institute of management studies 2012 Project report on Marketing Mix of Apple Inc. Guided By:- Dr.Vishal Khasgiwala Submitted By:-Hussain RatlamWala Aziz RatlamWala Contents SL no. | Particulars | Page no. | 1 | Introduction of sector | 3 | 2 | Introduction of Company | 4 | 3 | Organization structure | 6 | 4 | The 4 p’s | 7 | 5 | Unique Selling Proposition | 10 | 6 | Comparative analysis | 10 | 7 | Recommendation | 14 | 8 | Conclusion | 16 | Page

    Words: 2161 - Pages: 9

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    Apple

    Apple The company I selected for the extra credit was Apple Inc. Apple was first created April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne with their original product the Apple 1 personal computer kit. January 3, 1977 Apple was incorporated by Jobs and Wozniak after they bought Waynes shares of the company for 800 dollars. On this date they received a large investment ($250,000) from multimillionaire Mike Markkula. For their first five years of operations their revenues doubled every

    Words: 2312 - Pages: 10

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    Apple

    Apple, Inc.’s Ethical and Social Responsibilities Michael A Troyer Strayer University Author Note Professor Dr. Lionel De Souza, BUS508 – Contemporary Business, April 26, 2015 Abstract In this paper, we will discuss the ethical and social responsibility of Apple, Incorporation with respect to its current position and its reputation surrounding these challenges, and whether or not they have met these challenges. We will also look at the current strategies it uses to market its products

    Words: 2166 - Pages: 9

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    Apple

    1.0 Executive Summary Formally known as Apple Computer Inc., this company was founded April 1, 1976. In January of 2007, the word “Computer” was removed from its name to reflect on its shifted focus towards consumer electronics. Being the World’s Most Valuable Brand today Apple manufacturers a host of hardware products such as the iPhone, iPod, Mac, and as if that isn’t enough they offer quite a bit on the software side as well such as their iOS6 and services such as iTunes. The purpose

    Words: 6042 - Pages: 25

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    Apple

    Opportunity Apple has the opportunity to design the MacBook air into incredibly thin and light notebook computer that is every bit as powerful and capable as one twice its size. It has a new Multi-Touch gestures in OS X Lion, you can interact with MacBook Air in ways that feel more intuitive and realistic than ever before, keyboard is backlit and a long-lasting battery . MacBook Air features a unibody design for both the main enclosure and the display. Unibody construction means a higher-precision

    Words: 804 - Pages: 4

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    Apple

    Apple There is no doubt that Apple’s successful name is one of the leading, innovative forces in the computer industry. The multi-billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and

    Words: 842 - Pages: 4

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    Apple

    Subject: GBUS-180 Due: 4/30/15 Professor: D. Flynn Candidate Name: Harshit Bhalla Session: Spring 2015 Subject: GBUS-180 Due: 4/30/15 Professor: D. Flynn 1. Historical Analysis: - A. Business In: * Overview: * Apple Inc. “is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electron1ics, computer software, online services, and personal computers. Its best-known hardware products are the Mac

    Words: 4861 - Pages: 20

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    Apple

    Apple Case Study Apple Computer Introduction: Apple Computer began it’s existence on April Fools Day in 1976 when two young men decide to sell a computer that one of the men designed. Steve Wozniak (Woz) had designed a personal computer that he and Steven Jobs built together. Woz had not even considered that idea of anyone wanting to buy it, however Jobs had a vision to introduce it to the public for sale. Woz and Jobs started the Apple Company in Jobs garage and from there it has blossomed

    Words: 323 - Pages: 2

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    Apple

    INTRODUCTION Apple Inc. needs no introduction as it is one of the world’s most successful, popular and iconic companies with around three decades of ground-breaking innovations and redefining the way humans consume digital content such as music and movies. Named the world’s most admired company for consecutive three years by Fortune, the late CEO Steve Jobs, who turned around the company from near bankruptcy in 1996, couldn’t have asked for more. Originally Apple Computer, the company was renamed Apple Inc

    Words: 4655 - Pages: 19

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