Pankaj Ghemawat’s article, “Distance Still Matters: The Hard Reality of Global Expansion” discusses the reasons and rationale that drive companies to over-estimate profit potential in foreign markets. Ghemawat analyzes the failures of different companies’ (News Corp, Tricon Restaurants, etc..) foreign expansion endeavors to determine what these failures had in common. From his analysis, Ghemawat concludes that these failures share one common attribute: a failure to account for distance. As Ghemawat
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and that can lead to expensive mistakes. Here’s a more rational approach to evaluating global opportunities. Distance Still Matters The Hard Reality of Global Expansion by Pankaj Ghemawat • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Distance Still Matters: The Hard Reality of Global Expansion 12 Further Reading A list of related materials, with annotations to guide further exploration
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and that can lead to expensive mistakes. Here’s a more rational approach to evaluating global opportunities. Distance Still Matters The Hard Reality of Global Expansion by Pankaj Ghemawat • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Distance Still Matters: The Hard Reality of Global Expansion 12 Further Reading A list of related materials, with annotations to guide further exploration
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able to: • Understand and internalize the key concepts and techniques that apply to international business. • Analyze business, commercial, industrial, political, social, economic and ecological issues from a global business perspective and be up to the expectation of a responsible global manger. • Understand the functioning and demands on
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strategies CLO3. Identify, interpret and evaluate information sources related to multinational marketing with the emphasis on information technologies (Internet). CLO4. Understand the principles of global retail management, such as site location, environmental impacts on retail planning and execution, global sourcing,
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The effect of cultural distance on entry mode choice: the moderating effect of language diversity Name: Rajae El Aiachi Student number: 10202773 Teacher: Dr Johan Lindeque MSc. In Business Administration – Theories of International Management Date: 27-09-2015 Abstract (50 Words) Previous studies have shown that the choice of entry mode depends on various types of aspects, containing also cultural distance between countries (Arora and Fosfuri, 2000). However, there is not a lot of consensus
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assessment submitted more than 5 working days without an agreed extension will receive a mark of zero How to hand in This form is available electronically and can be pasted in to the front page of your assignment. If you are including this as a hard
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GLOBALISATION AND HIGHER EDUCATION DEVELOPMENT: A CRITICAL ANALYSIS RUI YANG Abstract – This article sets out to analyse critically the nature of globalisation and how it is affecting higher education. The author first reviews the nature of globalisation, and then examines its international impact on higher education development. He contends that globalisation is predominantly economic, and points out that global exchanges in the economic, cultural and educational domains continue to be unequal. At the
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to: ➤ Understand the motives for internationalization. ➤ Apply the theories underpinning the internationalization process. ➤ Explain the Psychic Distance and Born Global concepts. 5 ➤ Advise a multinational firm on choosing an appropriate entry mode for internationalization. ➤ Advise a multinational firm on de-internationalization. 148 Global strategic development Opening case study Internationalization of a French retailer—Carrefour In 1960, Carrefour opened its first supermarket
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made since 1977. Now the business environment is viewed as a web of relationships, a network, rather than as a neoclassical market with many independent suppliers and customers. Outsidership, in relation to the relevant network, more than psychic distance, is the root of uncertainty. The change mechanisms in the revised model are essentially the same as those in the original version, although we add trust-building and knowledge creation, the latter to recognize the fact that new knowledge is developed
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