as multinational corporate has won innumerable local and international Awards and accolades. GABL is a member of the Grey Group owned by WPP. 1.1 Origin of the report This report is based on the Internship program in Grey Advertising Bangladesh Ltd., client servicing department, as a partial requirement of the B.B.A Program. It is a three credit course to complete the B.B.A program of the Institute of Business Administration, Jahangirnagar University. This report has been prepared under the direct
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BANGLADESH RESEARCH PUBLICATIONS JOURNAL ISSN: 1998-2003, Volume: 3, Issue: 4, Page: 1171-1180, March-April, 2010 AN ANALYSIS OF THE SERVICE GAP OF ADVERTISING AGENCIES IN BANGLADESH: AN EMPIRICAL STUDY ON AD AGENCY CLIENTS Farhana Khan∗ Farhana Khan.(2010). An Analysis of the Service Gap of Advertising Agencies in Bangladesh: An empirical Study on Ad Agency Clients. Bangladesh Res. Pub. J. 3(4): 1171-1180. Retrieve from http://www.bdresearchpublications.com/admin/journal/upload/09138/09138.pdf
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1.1 Introduction of the organization GREY ADVERTISING BANGLADESH LIMITED Grey Advertising Bangladesh Limited is one of the leading advertising agencies in Bangladesh. According to the AD age (An International advertising magazine) Grey is the third largest ad agency in Bangladesh in term of annual revenue. Grey Advertising is one of the newest ad agencies as well. Started only in 1996, Grey has been able to strengthen its market position strongly – thanks to its multinational experience
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Caroline MORAND 8 October 2010 International Trade Management BUAd 401 Individual Class Assignment #1 DANONE’s entry in China The article. Danone's quick expansion in China By Shangguan Zhoudong (chinadaily.com.cn) 2007-06-15 Brief introduction Group Danone is one of the most famous food and beverage groups in the world with its headquarters in Paris and 90,000 staff members worldwide. Group Danone is a Global Fortune 500 company with a long history and large size.
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questions: 10 2.3 Information needs / Variables 10 2.4 Delimitation/Scope 11 2.5 Research Design 11 2.6 Research Question Outcome 13 2.7 Statistical analysis 18 3.0 Culture 19 3.1 National Culture 19 3.2 Organizational culture: 22 4.0 Marketing 25 4.1 Introduction 25 4.2 Defining the Market 26 4.3 SWOT Analysis - Strength, Weaknesses, Opportunities and Threats of the chosen market 27 4.4 PEST factors - Political, Economic, Social and Technological Factors 28 4.5 Segmentation -
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Distribution of Qubee, which has been prepared as a requirement for the completion of the BBA Program of BRAC University. Qubee(Augere Wireless Broadband Bangladesh Ltd.) is the First WiMAX company of Bangladesh. Augere Holdings and its partners Teleport Bangladesh and Aamra Networks formed the joint venture Augere Wireless Broadband Bangladesh Ltd. While working on the report, I have tried to follow each and every guideline that you had advised. It has been a very enlightening experience to work in this
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------------------------------------------------- Marketing Assignment Going Hair Salon October 1, 2014 Syndicate 5 PMD 37 October 1, 2014 Syndicate 5 PMD 37 Company Overview – Going Hair Going Hair is a full-service hair salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price and value relationship. The business also maintains a friendly, fair, and creative work
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Introduction An international advertising, marketing and public relations agency based in Manhattan, USA, Ogilvy & Mather operates in 450 offices spanning around 169 cities all over the world. In the year 1948, with only a staff of two and no clients, David Ogilvy founded Ogilvy and Mather. The vision behind establishing the agency was to generate diversity and provide superior quality services. The agency is now one of the largest marketing communications networks in the world, providing services
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Learning Report To: The Students of BBA & LLB Programme From: Muhammad Fazlur Rabb Tanvir Assistant Professor, School of Business, Metropolitan University, Sylhet. 10 October 2012 Social Business (Source: Yunus Talks on Social Business with British Council team, The Daily Star, Wednesday, 10 October 2012) Introduction: Social business, as the term is commonly used, was first defined by Nobel Peace Prize laureate Prof. Muhammad Yunus and is described in his books Creating a world
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Comperative Study of Corporate Social Activities of Bank And Non Bank Financial Institute Executive Summery This paper deals with some banks & non-banking financial institutions which are performing CSR. It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community
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