Pooh, Cars, Disney Fairies, Hannah Montana, Spider-Man and Iron Man (“Fiscal Year 2010,” 2011, p.15). Disney and its subsidiaries currently own properties throughout the world. Besides the U.S., they own properties in Canada, England, Europe, Asia, Australia, and Latin America (“Fiscal Year 2010,” 2011, p.23).
Strong Brand Portfolio
Disney has a very strong brand recognition and strong brand portfolio. Through all the years, Disney has acquired companies that had brought value and fortified their brand
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