Sales Forecast Memo The objective of this memo is to discuss the predictions of automobile sales in the US for the month of March 2012. The prediction is to take into account the historic data (provided) and current marketing environment. At first, two approaches of the analytical (quantitative) method were used – moving average and exponential smoothing. The objective of doing so was to get an idea of the prediction based on historic data only. Once that was done, the marketing environment
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other operation. There are numerous techniques that can be used to accomplish the goal of forecasting. For example, a retailing firm that has been in business for 25 years can forecast its volume of sales in the coming year based on its experience over the 25-year period—such a forecasting technique bases the future forecast on the past data. While the term "forecasting" may appear to be rather technical, planning for the future is a critical aspect of managing any organization—business, nonprofit
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Executive Summary The Auto Parts manufacturer for automobile spare parts, Director of Marketing Research Ted Ralley is currently working on the sales forecast for next year. Ted has previously noticed forecast errors are not inexpensive and must determine the sales forecast for 2008 based on the sales from the previous four years (2003-2007) as precisely as possible. After running the following methods: Holtz-Winters Additive Model, Regression with Times Series, Regression with Economic Factors
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expenditure D. Expected level of macroeconomic activity 2. The reliability of a short-term cash forecast depends most heavily on the quality of: A. Cost of goods sold forecast B. Current ratio forecast C. Sales forecast D. Shares outstanding forecast 3. What is the correct order of the following steps in preparing a projected income statement (not all steps may be shown)? I. Project future net sales II. Project future net income III. Project future cost of goods sold IV. Project future interest
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the alternative fuel automobile company has a first year market forecast of 1000 units by identifying the forecasting model with an explanation of why it is the obvious choice, while during the first three years of operation the automobile company had actual sales of: year one 800 units, year two 1200 units, year three 2000 units and by using a simple three year moving average calculation of the predicted demand for year four with an explanation of reasoning, in addition the sales department expects
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when it comes to demand — consumer tastes may change, competition could increase, weather patterns could change, etc. “The farther away in time a forecast is from the sales it projects, the less accurate the forecast will be. This stands to reason that the longer the horizon, the more changes will take place between the forecast and the actual sales,” said Jane Lee, Vice President of Supply Chain, Supply Chain Consultants. “Picture a company that makes orange juice,” said Jim LeSage, Executive
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into three parts; the first highlighting the macro-economic factors that will help forecast the future demand for passenger automobiles in the local market, the second highlighting the macro-economic factors that will help forecast the future demand for export of passenger automobiles and the final part highlighting the macro-economic factors that help forecast the future demand for import of passenger automobiles. Brazil was not immune to the global financial crisis of 2008-2009, as its real GDP
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SUMMARY 2 CADILLAC: A BRIEF INSIGHT 2 MARKET SUMMARY 3 MARKET TREND IN THE PREMIUM AUTOMOBILE MARKET 4 CONSUMER MARKET 4 MARKETING RESEARCH 6 BUSINESS ENVIRONMENT 6 PESTEL Analysis 6 SWOT ANALYSIS 9 MISSION, DIRECTION AND OBJECTIVES 11 TARGETING AND POSITIONING DECISION 12 MARKETING MIX 12 PROMOTION / MARKETING COMMUNICATION 14 CUSTOMER SERVICE AND INTERNAL MARKETING 16 FORECASTS AND FINANCIAL DETAILS 16 IMPLEMENTATION AND CONTROL 17 REFERENCES……………………………………………………………………………………………………………………………………
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to Brazil or India with recommendation The theory of National competitive advantage gives Brazil and India an edge in the automobile industry and importation into either of the two countries would require well analyzed market research and supporting strategy. Brazil’s current import policies, tariffs, restrictions and incentives Muller, J. 2012(pp. 46-48) forecasts sales of cars will increase 68% from 3.4million units to 5.7million in brazil by 2016.The importation of cars not manufactured and
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The automobile industry is one that has constant vicissitudes. Burns Auto Corporation is not exempt from these unexpected changes or shifts in that industry. Many factors drive the automobile market fuel prices, the economy, and family sizes are just a few. This paper will take an in depth look at the current situation at Burns Auto; including the situation, problem definition, end state goals. Situation Burns Corporation is an auto corporation that consists of 24 dealerships selling foreign
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