A Research Study on How Jollibee Foods Corporation Turned a Simple Manila Business College Student into a Professional Individual Ramos, Abegael O. BS-HM Table of Contents Title Page ....................................................................................................................... i Table of Contents …....................................................................................................... ii Acknowledgement …........................................
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like, high quality food and drinks, skilled staffs, nice ambiance and good music. Consumers are not aware that music is part of the service offered. And subconsciously, they didn’t know that music can boost their appetite and affect their mood in eating. Background of the Study Music and noise level can affect people’s enjoyment of what they eat (Journal of Culinary Science and Hospitality). Appetite in 2006, found that listening to music increased the amount of food eaten and the duration
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A STUDY ON THE TUGAK FESTIVAL (FARM FROG EXOTIC DISH) OF PAMPANGA. A BASIS FOR ADVERTISING CAMPAIGN ------- A Thesis presented to the College of Humanities, Arts and Social Sciences Department of Mass Communication Pamantasan ng Lungsod ng Maynila ------- In partial fulfillment of the requirements for the degree Bachelor in Mass Communication ------- By: Vanessa Alac Renee Mae Bonifacio Eva Mhe Guzmana Aira Henson Melody Grace Christine Osorio Chapter 1 INTRODUCTION
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Impact of Fast Food Advertisements on Consumers’ Buying Behavior Syafiqah Abstract Media are the most powerful tool of communication to advertise products and services of companies. Thus, types of media used are important in order to determine the effectiveness of advertisements. The aim of the present study is to examine the impact of fast food advertisements on consumers’ buying behavior. There are two main objectives of the paper which i) to examine the influence of fast food advertisements
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discusses the background and rationale of the study, statement of the problem, objectives of the study, scope and limitation and research design and methodology which includes research method, respondents of the study, locale of the study, research instrumentation and data gathering procedure. 1. Background and Rationale of the Study Food and drink are the essential ingredients to life and the survival of a human being (Razaq, 2010). As time evolved, various ways and methods on how food is served
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chapter outlines the background of this study that offers an insight on the Facebook phenomenon and how they are used by brands as one of their main marketing channel especially by food and beverage companies. It also describes on how it changes the way we communicate with one another and how it can have an impact on brands. The chapter further presents the problem statement of the study, research objectives, research questions and the significance of study. 1.2 Background of study As the world is
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cleanliness perceptions SUMMARY Food safety is an important health issue. Consuming contaminated food or beverages can result in illness or death. Approximately 5,000 deaths occur from food-borne illnesses every year. There are many preventative measures that can be taken at home and in restaurants to avoid potentially hazardous foods. It is a discipline describing handling, preparation, and storage of food in ways that prevent foodborne illness. This includes a number
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taken away from museums also and later find their way in black market where they can be sold for a fortune. So we try to track the supply chain of such crimes in our study. Well,
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way. During the period of four years we achieve literatures regarding specified subjects. Additionally, at the last year semester we are assigned to appoint ourselves in an organization for three months to have some practical knowledge on what we study over the four years. Without any application, knowledge is valueless. Now a day’s everything is so practical. In a professional life theoretical knowledge is base and practical knowledge is a key to success. Highly theoretical knowledge is meaningless
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behavior of McDonalds and KFC Introduction and Background to the research The UK fast-food market is worth an estimated £7.82 billion annually (Keynote, 2003), amounting to an average expense of £20/month per adult (McDonald, 2003). Due to busier consumer lifestyles and dual-working families with children, emphasis is increasingly being placed on quick meal solutions (Atkins and Bowler, 2001). This has resulted in a market growth of 19 per cent in fast food since 1998 (Keynote, 2003). UK consumers tend
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