akshaymadhogaria@email.arizona.edu Akshay Madhogaria akshaymadhogaria@email.arizona.edu CitiBAnk India credit card Strategy For Profitable Growth CitiBAnk India credit card Strategy For Profitable Growth To: Harpeet Grewal From: Akshay Madhogaria Re: Citibank India Case Date: 11/01/2015 This purpose of this memo is to recommend a new strategy and a new market segment for Citibank’s credit card business. Citibank should start targeting a broader market segments in the major metropolitan cities
Words: 519 - Pages: 3
The ESA’s Balanced Scorecard Damian Miles June 15, 2015 AMBA 630 – WEEK 10 EXECUTIVE SUMMARY The Entertainment Software Association (ESA) is a U.S trade association dedicated to serving the business and public affairs needs of companies that publish computer and video games for video game consoles, personal computers, and the internet. Each year the ESA looks to find ways to highlight, and bring positive awareness to the video
Words: 3516 - Pages: 15
bankruptcies. They may also display reduced repayment capacity as measured by credit scores, debt-to-income ratios, or other criteria that may encompass borrowers with incomplete credit histories." Subprime lending is also called B-Paper, near-prime, or second chance lending. Subprime lending encompasses a variety of credit instruments, including subprime mortgages, subprime car loans, and subprime credit cards, among others. A subprime loan is offered at a rate higher than A-paper loans due to
Words: 1017 - Pages: 5
BALANCE SCORECARD INTRODUCTION: A Conceptual Framework for Managing Lodging Brands: A Balanced-Scorecard Approach Abstract: The issue of brand management remains a formidable challenge for lodging organizations and lodging brand managers. This challenge is partly due to the fact that effective brand management requires an all-inclusive and comprehensive organizational approach. This paper proposes a framework that uses the balance scorecard (BSC) as the basis for brand management. The framework
Words: 5209 - Pages: 21
BANK ISLAM BANK BERHAD CREDIT CARD A MARKETING PLAN MOHD HALIM RIDHAUDDIN BIN ABD MANAP ( 2013133609) ABD RAZAK BIN AWAB ( 2013519593 ) NOOR IDAYU BINTI OTHMAN ( 2013191665 ) HAFIZAH BINTI ABD WAHAB ( 201339929) MKT 750 : MARKETING MANAGEMENT GROUP EMBA12JB PM KAMEL TAUFIQ BIN ABDUL GHANI TABLE OF CONTENTS 1. | Executive Summary | | 2. | Company description | | 3. | Strategic focus and plan | | | * Mission | | | * Goals | | | * Competency and
Words: 5817 - Pages: 24
problems with their credit cards. She is trying to help people that are in need of paying off their credit cards. She gives tips and pointers on how to pay it off the easiest. 2.) In paragraph 2, Orman uses the term Broke by Choice. She goes on to explain that this means that it is the person’s own fault that they are broke because they are spending money on items that are not necessities. In paragraphs 20 and 21, Orman explains the best way to get out of credit card debt. She also states some
Words: 276 - Pages: 2
Prepaid Card: A card which we use to purchase the items either online or when we visit our near departmental store. The most fascinating feature of this card is that you can add and withdraw money through this card even if you do not have a bank account. In simple words, we can say that this prepaid card means you have a debit card but you do not have any bank account. With the availability of these cards you can get your earnings or wages paid instantly on your card, you can top up your cards with
Words: 406 - Pages: 2
the decision. Consider the measures of company performance evaluation (400 words) 4.1 Financial measures 4.2 Balance score card 4.3 Triple bottom line Evaluate the outcomes of the decision against these 3 measures. Minimum 2 of the 3 should be used. Use economic, financial (see the attachment to this document) and other measures (e.g. Balanced Score Card approach, Triple Bottom Line approach) to identify whether or not the decision was successful. You can make use of external
Words: 329 - Pages: 2
Young Consumers Credit card use: disposable income and employment status Joshua Fogel Mayer Schneider Article information: To cite this document: Joshua Fogel Mayer Schneider, (2011),"Credit card use: disposable income and employment status", Young Consumers, Vol. 12 Iss 1 pp. 5 - 14 Permanent link to this document: http://dx.doi.org/10.1108/17473611111114740 Downloaded on: 26 November 2015, At: 00:30 (PT) References: this document contains references to 29 other documents. To copy this document:
Words: 6814 - Pages: 28
employee motivation, customer loyalty etc. Traditional financial accounting could not take the organizations intangible and intellectual assets into account. Difficulties in placing financial values on these assets exclude them from being placed in a balance sheet. Companies use sophisticated analytic tools to review the performance of their strategies, including customer relationship management software and analytic modeling to capture and profile customer behavior. Companies now have a large number
Words: 825 - Pages: 4
