propositional inventory for future studies. The paper ends with a reflection on the long-term perspectives of scientific inquiry on brand extensions. Keywords: Brand extensions, Consumer Attitudes, Brand Associations, Brand Affect, Cognitive Psychology 2 Introduction Brand extension is the "use of established brand names to enter new product categories or classes" (Keller & Aaker, 1992, p. 35). The past fifteen years have witnessed the development of an important body of empirical evidence
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the way the brain works and how we learn towards certain things. This experience helped me grow in understanding psychology. The first psychology reference that I noticed were the behaviors that made them human. Behaviorism refers to the school of psychology founded by John B. Watson and was based on the belief that behaviors can be measured, trained, and changed. Behaviorism is a concept of learning based upon the idea that all behaviors are developed through conditioning. Conditioning occurs through
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Introduction 3 Key Figures 4 Basic Assumptions and Key Concepts 7 Therapy – goals, clinical relationship and techniques 10 Conclusion 14 Appendix A – References 16 Introduction This essay will present and contrast the workings of the three major theories of counselling psychology mainly – psychodynamic, cognitive behavioural and person-centred. First I will describe what psychology is and what counselling entails, then I will
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Introduction 3 Key Figures 4 Basic Assumptions and Key Concepts 7 Therapy – goals, clinical relationship and techniques 10 Conclusion 14 Appendix A – References 16 Introduction This essay will present and contrast the workings of the three major theories of counselling psychology mainly – psychodynamic, cognitive behavioural and person-centred. First I will describe what psychology is and what counselling entails, then I will
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*Professor, Department Of Psychology, Govt. MLB Girls PG College (Autonomous), Bhopal, Madhya Pradesh, India ; email: jamal.akhtar28@gmail.com ** M.B.A., Delhi School of Economics, Delhi University, Delhi, India ; email: sarahkazmi90@gmail.com Abstract- Positivity refers to the degree to which something is positive or the quality or state of being positive. Positivity is that which accepts the world as it is, takes inspiration from it and sees the brighter side of it. Positive Psychology, a newly developed
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Student Learning Guide Counselling Methods 1 © South African College of Applied Psychology (Pty) Ltd Developed and produced by the South African College of Applied Psychology Sunclare building, Claremont, Cape Town, 7708, South Africa. 2012. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means of electronic, mechanical, photocopy, recording or otherwise without the prior written permission of the publisher. Copyrighted materials reproduced
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[pic] COURSE OUTLINE |Course ID |Course title |Credits | |ANH211DV01 |Educational Psychology |03 | To be applied to Semester -13.1A, School year: 2013-2014 under Decision No. 1612/2012/QĐ-BGH date 24/12/2012 A. Course Specifications: |Periods
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Consumer Psychology Psychology 1 Consumer psychology “employs theoretical psychological approaches to understanding consumers” (Hawkins, 2007). Many individuals consider this technique a part of industrial-organizational psychology studying how our thoughts, beliefs, feelings and perceptions affect what we buy and that particular relationship to goods and services offered to the general public and businesses (Society for Consumer Psychology). Additionally
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Emotional Intelligence: Philosopher’s Stone for Success or Eclectic Traits? Abstract This papers looks into the history of intelligence and its value in psychology. It discusses in detail what is intelligence and historical perspective of it, later examines the various forms of intelligence and the contemporary view upon emotional intelligence. The paper goes in depth to study the science behind emotional intelligence and the various models and frameworks proposed by different researchers. Finally
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traumatic situation such as becoming a victim to a violent crime. Parts of their personality may appear such as irate and angry, which is not consistent with their normal personality. Sometimes situational behavior is also seen in social psychology because personality usually comes second to social norms. Under certain situations behaviors may override personality completely. A study at Yale
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