Bba Honers

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    Bba Honers

    The Business Vision and Mission Learning Outcomes After studying this unit, you should be able to do the following: ➢ Describe the nature and role of vision and mission statements in strategic management ➢ Discuss why the process of developing a mission statement is as important as the resulting document ➢ Identify the components of mission statements ➢ Discuss how clear vision and mission statements can benefit other strategic management activities ➢ Evaluate

    Words: 3119 - Pages: 13

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