Marketing Practices of Prince Bazar Super Store Limelight on 4 P’s & STP Concept A term paper by team White collar East West University Department of Business Administration Marketing Practices of “Prince Bazar Super Store” Limelight on 4 P’s & STP Concept Submitted to: Ms. Husna Ara Submitted by: Team “White Collar” 1. Jobaer Hasan
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* Shared after-sales service * Shared brand name * Shared management know-how Correct 2. Firms that enjoy higher profit margins are using which of Michael Porter’s generic strategies? * Cost leadership * Concentrated growth * Focus * Differentiation Correct 3. If a textile producer acquires a shirt manufacturer, this is called * backward horizontal acquisition * vertical horizontal acquisition * backward vertical acquisition *
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GE Matrix The business portfolio is the collection of businesses and products that make up the company. The best business portfolio is one that fits the company's strengths and helps exploit the most attractive opportunities. The company must: (1) Analyse its current business portfolio and decide which businesses should receive more or less investment, and (2) Develop growth strategies for adding new products and businesses to the portfolio, whilst at the same time deciding when products
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Porter’s 4 Generic Strategies. Chapter 5. STRATEGY ANALYSIS AND CHOICE. 5.1 The StrengthsWeaknessesOpportunitiesThreats (SWOT) Matrix. 5.2 The Strategic Position and Action Evaluation (SPACE) Matrix. 5.3 The Boston Consulting Group (BCG) Matrix. 5.4 The InternalExternal (IE) Matrix. 5.5 The Grand Strategy Matrix. Chapter 6. CONCLUSION. 6.1 H&M’s Competitive Advantage. 6.2 Vision, Mission, and Strategies. BIBLIOGRAPHY Introduction
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Executive summary: Coffee-Mate is the market leader for coffee creamer in the UK market; it holds 55% of the market share. However, a high market penetration and a recent increase of Coffee-Mate’s competitors’ market share have led to a questioning on the brand’s future. Several tools are used to describe and precise the competitive environment of the brand. The BCG analysis of the brand’s product portfolio highlights two issues: • the uncertain future position of the current Star product:
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chapter 2 strategic planning In Contemporary Marketing Chapter Overview Today’s marketers face strategic questions every day. Planning strategy is a critical part of their jobs. The marketplace changes continually in response to changes in consumer tastes and expectations, technological developments, competitors’ actions, economic trends, and political and legal events, as well as product innovations and pressures from suppliers and distributors. Although the causes of these changes
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Grafton College is a well reputed organization delivering and assuring quality education in different countries. It is globally organized. History: It opened its first campus in Dublin, Ireland in 2003, second campus in London, UK in 2004 to meet an ever increasing demand for further and higher education worldwide and opened its third campus in Islamabad, Pakistan. Courses: The different courses offered by Grafton College in Islamabad are: • HND • ACCA • CIMA • FIA • BULATS Dedication: Grafton
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CHAPTER SUMMARY – CHAPTER 8 The Importance of Strategic Management ✓ Define strategic management, strategy, and business model. ✓ Explain why strategic management is important. Strategic management is what managers do to develop the organization’s strategies. Strategies are the decisions and actions that determine the long-run performance of the organization. A business model is a strategic design for how a company intends to profit from its strategies, work processes, and work
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aim of these organizations is to attract the customers. There are four major characteristics which define the marketing oriented organizations including: • Shared values: decisions of these companies consider the customers first and they share the common value of superior quality of products. • Organization: Secondly, their organizational structure has very few layers and their policies are not very difficult. • Strategy: Next, the strategy of a
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distinguishing role in the organizations planning process. In this literature review, the author will cover the SWOT Analysis, the PEST Analysis, the Value Chain Analysis, Porter’ Five Model, Four Corner’s Analysis, Boston Consulting Group Growth-Share Matrix, General Electric Matrix, and the Strategic Early Warning Systems. Hopefully, after the completion of this review the readers will have a clear understanding of how each of the analysis operate and can be applied to any organization or group.
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