Bcg Matrix German

Page 1 of 9 - About 82 Essays
  • Free Essay

    The Bcg-Matrix (German)

    BCG-MATRIX Inhalt 1. Vorwort 3 2. Ziel und Zweck der BCG-Matrix 3 3. Die BCG-Matrix – Ein Portfolioanalyse-Instrument 4 4. Theoretische Fundierung 5 5. Aufbau der Matrix 7 6. Durchführung der BCG-Matrix-Analyse 8 6.1 Schritt 1: Abgrenzung der Geschäftseinheiten 8 6.2 Schritt 2: Beurteilung der Marktattraktivität 8 6.3 Schritt 3: Beurteilung der Position der Geschäftseinheit 9 6.4 Schritt 4: Beurteilung der Leistung der Geschäftseinheit 9 6.5 Schritt 5: Analyse anhand der 4-Felder-Matrix

    Words: 3855 - Pages: 16

  • Premium Essay

    Nike Case Analysis

    references 14 9.0 Bibliography 17 List of figures: Page Nike logo 2 Adidas logo 2 Air Jordan 3 Products of Nike in the BCG Matrix

    Words: 5370 - Pages: 22

  • Premium Essay

    Comparing the Bcg Matrix with the Mckinsey 7s Model

    Comparing the BCG Matrix with the McKinsey 7S model 1 Structure STRUCTURE ........................................................................................................................................ 2 INTRODUCTION ................................................................................................................................. 3 BOSTON CONSULTING GROUP (BCG) GROWTH MATRIX ................................................... 3 COMPOSITION AND FRAMEWORK ..........

    Words: 4013 - Pages: 17

  • Free Essay

    Luxury Ferrari

    Brand Analysis- Ferrari EXECUTIVE SUMMARY      Ferrari is known and is highly valued everywhere in the world. From the US to Japan, from Germany and Switzerland to India, to France, Australia, New Zealand, Russia, Brazil and Argentina.   THE BRAND    Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles in 1947

    Words: 2582 - Pages: 11

  • Premium Essay

    Pandora

    Market research Pandora has a global distribution, selling its products all over the world, in more than 65 countries and over more than 6 continents. Pandora is very successful among the Europeans and the North and South Americans, due to the fact that 86% of their sales are covered in these countries. At the moment, Pandora’s products are not so well received in the Asian market, but in order to enlarge their profit they should focus on creating a suitable strategy for this market as well

    Words: 2148 - Pages: 9

  • Premium Essay

    Analyzing Netflix

    Executive Summary Megatrends affect the whole economy over years. In 2014, the new business of streaming started in Europe. People get the chance to influence their own televi-sion program. Most TVs have the ability to install applications, like Netflix. Older screens can be updated by a small hardware player to get this capability. Usually living room video entertainment is done by traditional companies like the RTL group. The customer can switch the channels, but is not able to choose his program

    Words: 7929 - Pages: 32

  • Premium Essay

    Impact of Celebrity

    UNIT-1 MANAGEMENT The word Management can be styled as- Management (i.e manage-men-tactfully ). It is an art of getting things through people. But in modern approach of management it involves all kind of activities which determine the objectives of the organization. * Management is an important element in every organization. It is the element that coordinates currents organizational activities and plans for the future. * The management adapts

    Words: 11250 - Pages: 45

  • Premium Essay

    Strategy

    EBJ 16.4 3rd 10/1/05 11:43 am Page 133 133 EUROPEAN BUSINESS JOURNAL The modern roots of strategic management Susan Segal-Horn The term ‘strategy’ is one of the most over-used, and poorly understood, terms in modern business and organisational life. The purpose of this article is to help practising managers understand better what strategy is about, how it has developed in the second half of the twentieth century from much earlier influences and the key contributions made

    Words: 6013 - Pages: 25

  • Premium Essay

    Strategy

    Substitutes5.Intensity of Rivalry Among Competitors | | IV Analysis 1: The Input Stage 1. Internal Factor Evaluation (IFE) Matrix 2. External Factor Evaluation (EFE) Matrix 3. Competitor Profile Matrix (CPM)  | | V Analysis II: The Matching Stage1. SWOT matrix 2. SPACE matrix 3. BCG matrix 4. I/E matrix 5. Grand Strategy Matrix  | | VI Analysis III: The Decision Stage 1. QSPM Matrix  | | VII Strategy Recommendation | | References | | Appendices | |

    Words: 18317 - Pages: 74

  • Premium Essay

    Term Paper

    Term Paper on“BERGER” Submitted to: Lecturer BRAC Business School BRAC University Submission Date: 29th July 2015 29th July 2015 Lecturer BRAC Business School BRAC University Subject: Letter of Transmittal Dear Madam, With due respect we, the undersigned students of BRAC Business School of Summer 15 semester have reported on a survey of the "Berger Paints Bangladesh Limited. It is important to note that the survey report is under the course of Management Principles and Practices

    Words: 5945 - Pages: 24

Previous
Page   1 2 3 4 5 6 7 8 9