Southwest Airlines Organizational Behavior Herbert David Kelleher led Southwest Airlines to over 30 consecutive years of profitability, first as the company's cofounder and legal counsel from 1966 to 1982, then as its president, CEO, and chairman from 1982 to 2001. Southwest Airlines was incorporated in Texas and is headquartered at Love Field just outside of Dallas. Customer Service started on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities; Houston, Dallas, and San Antonio
Words: 2262 - Pages: 10
Leadership and Organizational Behavior September 3, 2014 Introduction Leadership is described as a method for social control that sees an individual getting the help and support of others on finishing a particular assignment (Adair, 2005). Thus, leadership is the ability to successfully exploit and incorporate the existing resources in an organization for the achievement of the objectives and targets of such organization (Northouse, 2004). Gary Kelly is the CEO of Southwest Airlines. He has a leadership
Words: 1933 - Pages: 8
leadership styles would affect group communication in your chosen organization. Southwest Airlines was the perfect choice to research because this company is not as affected by economic downturns as other companies seem to experience. The founders of Southwest Airlines Rollin King and Herb Kelleher had a clear vision of what their organization should be and is reflected in the company mission. “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a
Words: 999 - Pages: 4
Kelly, CEO of Southwest Airlines, has a set of values and a leadership style that helps Southwest Airlines stand out amongst any other airline in the industry. Background of the CEO Gary Kelly is a 28-year Southwest veteran who began his career at Southwest Airlines as a Controller. In addition to working for Southwest Airlines, Kelly sits in the board as Independent Director of several corporations and trade associations. Kelly was promoted to CEO and Vice Chairman of Southwest in 2004 after
Words: 1636 - Pages: 7
Kiara A. Holland Capella University Southwest Airlines Case Study Analysis MBA 6143: Entrepreneurial Leadership August 17, 2012 Abstract This paper analyzes Southwest Airlines Case Study. Southwest Airlines was originally incorporated to serve three cities in Texas as Air Southwest on March 15, 1967, by Rollin King and Herb Kelleher. Leadership at Southwest Airlines plays a paramount role in the success of the company. Before its role is discussed
Words: 4445 - Pages: 18
Organizational Behavior December 12, 2014 Gary Kelly serves as the Chairman of the Board, President, and Chief Executive Officer at Southwest Airlines. Under Gary's leadership, Southwest has grown to become the nation's largest airline in terms of originating domestic passengers carried and is a mainstay on Fortune magazine's list of the most admired companies in the world, ranking seventh in 2013 (About Southwest, 2014). Gary's biggest source of pride is the fact that Southwest Airlines has never
Words: 1859 - Pages: 8
The Effect of Consumer Behavior on Southwest Airline’s Market Strategies Southwest Airlines provides flight transportation to leisure travel and business travel clients. While they specifically cater to each of these areas of segmentation, Southwest Airlines organizationally competes on a low cost strategy. The company’s approach to the market is to provide a low cost option to both consumer segments, while providing top-notch service and convenience. Southwest’s strategy targets business class
Words: 2197 - Pages: 9
Running head: WEEK 5 Week 5 Ron Martinez University of Phoenix Week 5 Southwest Airlines is a company that has endured many changes through its more than 38 years in the airline industry through an understanding of what leadership and management is. What began as a small Texas airline has grown to become one of the largest airlines in America. Today, Southwest Airlines flies over 100 million passengers a year to 66 different cities all across the country, and they do it more than 3
Words: 1819 - Pages: 8
Southwest Airlines Case Study After the acquisition of AirTran, Southwest Airlines (SWA), a company with years of profitability in airline industry is now facing challenges in both external and internal environment. The strength of success in marketing strategy and organizational management and the threats from uncertainty environment exist at the same time. This paper is a brief analysis of the company’s strategy and estimated future performance. External Environment Airlines in United States
Words: 2339 - Pages: 10
Chapter 3 Case Analysis of Management Control System Southwest Airlines Corporation Southwest Airlines actually could hit the company goal on achieving profitability for consecutive 32 times which is really good compared to others airlines corporations. The company could offer low cost fares to its customer mostly through website and also provides point to point flight majoring on short haul and medium flight. Besides, to ensure the organization reach company goals, the company put more effort
Words: 1057 - Pages: 5
