Running head: BEN & JERRY'S Ben & Jerry's Ben & Jerry's It’s a well known fact that when Ben Cohen and Jerry Greenfield started their business, their main objective was to introduce a company that prided themselves on a good product with fair prices and by also showing great appreciation towards their customers and community. Ben & Jerry’s has become a household name over the years and their approach to business in comparison with other companies had a great deal to do with their success
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