Sponsored Search Strategy We believe that Big Skinny should continue to advertise via sponsored search ads. Based upon the Cost per Click model presented to us in Exhibit 4 in the case study, the numbers show that they are able to generate a fair amount of revenue. If we evaluate the data within Big Skinny’s CPC model, we can determine the cost and revenue as follows - Cost = Impressions x CTR x CPC Cost = 42,986 x 4.8% x .54 Cost = $1,114.20 Revenue = Impressions x CTR x Conversion
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and outlook to get big skinny to the world and not just have success via fairs and expo’s. Big Skinny’s success could be hanging in the balance if we don’t adjust and change our approach. The world is changing and customers are more technologically savvy and shop now at the comforts of their home, office, in traffic, the bus stop or passing time in a train or train station. I have called this meeting in an effort for you the staff and a few investors to observe what Big Skinny, was, is and will
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evidence in support | 4++ | Analysis of current situation to include: * Market description for wallets overall and specifics of Big Skinny target market(s) * Competitive analysis of Big Skinny direct competitors, comparing on important features such as thinness, cost, depth of product mix, revenues etc. * Analysis of Big Skinny's website * Analysis of Big Skinny's prior online and offline (traditional) promotion efforts * Management considerations * Financial considerations | 5++
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Kiril is a CEO of Big Skinny – a wallet that can hold the same amount of “stuff” but it also looks and feels skinny. It doesn’t bulge out in the pocket, aesthetically pleasing and easy to handle. In the opening of this study, we are introduced to the company through anecdotal account of how over 4000 wallets have been sold, but unfortunately no revenue was to speak of since there was a glitch, causing customers to buy the wallet for free. This is a case study on how Kiril took Big Skinny online. The
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Online Marketing at Big Skinny ------------------------------------------------- Brief history: Big Skinny is a company that manufactures wallets with brand Big Skinny. Big Skinny wallets are made from synthetic material unlike conventional wallets that are made from leather. These wallets are very light in weight and the have captured good market. Till now Big Skinny is selling wallets through trade fares and other physical outlets but Kiril, the CEO of Big Skinny, is contemplating the
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Facts ‘Big Skinny’ was launched successfully at street fair. Solved five key problems people have with their wallets. 1. Size - Reduce Wallet size by 50 to 75% 2. Weight - Under an ounce 3. Card Pocket Size - Extra wide pocket 4. Slipperiness of the Interior - Lined with rubber coating which keep gravity. 5. Lack of Versatility - water resistant and tough enough even for machine wash. Its price is only $20. The costumers are happy with the product. Try to achieving maximal growth with online
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Question 1 The concept of integration of business information is important to business organizations as they manage and determine the best use of firm level information products as you view Reebok/Adidas how is this concept applied. Also how does Reebok/Adidas determine the importance of this approach? Detail your answer. Integration of business information is a combination of information from diverse sources with a variety of technical and business processes. It is constituted of steps such as
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Sales Process Improvement of Baria Planning Solutions, Inc. J. Brower, E. Johnson, S. Shivaprakash, C. Vergis University of Central Oklahoma Managing Business Processes with Information Technology Table of Contents Executive Summary 3 Overview 4 Critical Issues and Alternatives 4 Critical Issue 1 – Lack of Optimization of Employee Utilization 4 Alternative 1 – Cross training within most over-utilized sectors 5 Alternative 2 – New personnel within all sectors 6 Alternative
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Online marketing a Big Help to Small and Medium Enterpreneurs In this modern – day age of life, new and advance technologies was born to make things easier in a fastest way. The existence of computers is one of the most important and useful technologies that we use nowadays. It is an electronic device which can be programmed to accept data (input), process into useful information (output), and store it (secondary device) for safe keeping and later reuse. The Internet is a global
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OGBONNAYA NDUKWE 107 VICARAGE ROAD, WOLVERHAMPTON WV2 1ET. TEL; 07778998904 EMAIL; ndisback2005@yahoo.com PERSONAL PROFILE; I am an experienced customer relation’s manger, have worked for 4 years as a customer relation’s manager. I am able to manage some customers within my jurisdiction with effective communication skills. Have also been in the administration decisions making because of my role as a manger also had the opportunity to gain administrative skills. SKILLS AND TRAINING;
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