MARKETING COURSE Articles Books & Chapters Cases Course Modules Online Courses Simulations 2012 MATERIALS Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and eLearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and
Words: 5522 - Pages: 23
บทที่ 2 บทบาทของ IMC ในกระบวนการการตลาด ในบทนี้จะลงรายละเอียดว่ากลยุทธ์การตลาดมีผลต่อบทบาทหรือการส่งเสริมการตลาด และการตัดสินใจการส่งเสริมการตลาดต้องทำงานร่วมกับส่วนอื่นๆ ของส่วนประสมทางการตลาด (Marketing Mix) อย่างไร กล่าวคือองค์ประกอบทั้งหมดของส่วนประสมทางการตลาดต้องไม่มีการเปลี่ยนแปลงในแผนกลยุทธ์ที่ส่งผลไปยังโปรแกรมการสื่อสารการตลาดแบบครบวงจร เราใช้แบบจำลองในรูปที่ 2-1 : แบบจำลองกระบวนการการตลาดและการส่งเสริมการตลาด เป็นกรอบสำหรับการวิเคราะห์ว่าการส่งเสริมการตลาดเหมาะกับกลยุทธ์การตลาดและโปรแกรมต่าง
Words: 967 - Pages: 4
NUMATIC – ENTERING THE DOMESTIC MARKET CASE STUDY BACKGROUND NUMATIC INTERNATIONAL LIMITED started manufacturing in 1959 in the United Kingdom. Today they have facilities at Chard Sommerset on 9 hectares with over 26 000 square metres of production space, employing more than 700 people and producing at least 3000 products per day. Today NUMATIC INTERNATIONAL is the single largest manufacturer in Europe. NUMATIC SOUTH AFRICA enjoys all the back up and service of their mother company. NUMATIC
Words: 2098 - Pages: 9
Cultural Assessment of General Electric Learning Team A Human Relations and Organizational Behavior March 14, 2005 Cultural Assessment of General Electric The corporate culture of General Electric (GE) is a composite of its people, leadership, organization, structure, and processes from past to present. This paper will provide an assessment of the corporate culture of GE, and provide an insight into the dynamics, which have made it one of the world’s premier
Words: 2245 - Pages: 9
future every company needs a business strategy and a marketing strategy. The business strategy guides the corporate mission, financial and operational planning, its search for new products, technologies, and market targets. The marketing strategy takes the business strategy as given, then focuses on matching products to markets. Market planning involves the shorter run, annual and day-to-day, activities of developing and executing the marketing mix elements of the company's offerings. As execution
Words: 2725 - Pages: 11
Company G 1-Year Marketing Plan Student Name: Student ID: Date: Student Mentor Name: Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market
Words: 3300 - Pages: 14
UNIT 1- CAR BODY DETAILS Cars can come in a large variety of different body styles. Some are still in production, while others are of historical interest only. These styles are largely (though not completely) independent of a car's classification in terms of price, size and intended broad market; the same car model might be available in multiple body styles (or model ranges). For some of the following terms, especially relating to four-wheel drive / SUV models and minivan / MPV models, the
Words: 18375 - Pages: 74
Marketing in Emerging Market Economies: Why there is a need to reformulate marketing tactics used in emerging markets. Emerging Markets – An overview Emerging market economies are those economies which exhibit high growth and investment potential. Emerging economies are generally found in East and South Asia, Eastern Europe, South Africa, Latin America and Middle East. These economies are characterized by improving standard of living, other than that they have large growing middle class population
Words: 3427 - Pages: 14
Company G 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies
Words: 2872 - Pages: 12
Proposal: Sage hardware is a small local retail Hardware store located in California that has been selling hardware supplies to the local market for the past thirty years. It derives most of its revenue from electrical supplies and tools. Sales have been consistent for the store, and Sage Hardware would like to expand its current customer base by targeting a specific niche of customers. Sage Hardware will like to target the DIY home maintenance market. These are individuals who are doing a DIY project
Words: 2976 - Pages: 12
