Empire Blue Cross Blue Shield: Non-profit to profit status INTRODUCTION Empire Blue Cross and Blue Shield was one of the most popular and respected insurers of last resort in the United States of America. The fact that this insurance organization was a non-profit company enabled it to offer highly subsidized health insurance covers to the New York population; this greatly benefited low income earners who could not afford to pay the hefty insurance premiums charged by other for-profit organizations
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A major development occurring with Anthem Blue Cross Blue Shield is the agreement for Anthem (a Blue Cross Blue Shield insurer) to acquire Cigna for $54 billion via cash and stock transaction in the second half of 2016, which is dependent upon passing state regulatory approvals and other requirements (CNN Money, 2015). The merger would leave only three major players, Anthem Blue Cross Blue shield, Aetna/Humana, and United Health, in the insurance industry, if approved (CNN Money, 2015). Aetna acquired
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commercials I viewed during the break. The branding strategy the Phelps Group used to implicate Blue Shield 65 Plus is brand extension, where the existing name of Blue Cross Blue Shield extends to a new category. Based on the communications elements shown for Blue Shield 65 Plus (ads, print material, etc.), answer the following. Explain your answers. Describe the target market with which Blue Shield 65 Plus wants to communicate? The target market would include senior citizens that are 65+
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United States and is the fourth largest health insurer in the country overall. The organization is an independent licensee of the Blue Cross and Blue Shield Association and is the parent company to four regional Blue health plans: Blue Cross Blue Shield of Illinois, Blue Cross and Blue Shield of Texas, Blue Cross and Blue Shield of New Mexico, and Blue Cross Blue Shield of Oklahoma. HCSC’s line of business is to provide group and individual health plans, managed care programs, and Medicare supplemental
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solutions can hold a competitive advantage over competitors (mindtools.com, 2010). Blue Shield of California (BSC) is a leading health insurance company in the state of California. There are many departments within this organization and one department is known as the Blue Card Department. There are two sides to this department; one is called the Host side who deals with California providers who render services to other Blue plans members. The other part of this department is the Home department. The Home
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competition that exists in most industries. Because each step of the strategic planning process builds on the last, it is important to complete the steps in the order listed above. Learning Team A will go through the strategic planning process for Blue Cross/Blue Shield. SWOT Analysis of BlueCross/BlueShield Health insurance is something that all Americans should think about before buying. There are many health insurance companies; some larger than others. When buying health insurance, consumers may
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Wallace Education Midlands Technical College - Associates of Science, Business Admin, Expected Fall-2014 Minor in Psychology Professional Experience Medical Service Technician (contract Position) December 2012-April 2013 Blue Cross Blue Shield of South Carolina, Columbia, SC • Accurately handled both incoming Provider/Member correspondence and telephone calls. • Responsible for outbound contacts to Providers/Members in order to resolve inquiry issues. •
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Health Care Museum Judy Morgan Health Care Delivery in the U.S. - HCS235 09/03/2013 Elaina Mahlan, Facilitator Health Care Museum This proposal for the new health care hall of fame exhibits will discuss the history, impact developments, and how these exhibits relate to each other in the health care system. Exhibit A: Home Health Care Historic timeline of (VNA) Visiting nursing association, is not a replacement for all hospital care, but has become an important setting for delivering preventive
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For this assignment I interviewed people about their health insurance from three generations, Janet Dudley, aged 71, who is on Medicare, Terri Miller, aged 55, retired state worker with Horizon Blue Cross Blue Shield NJ Direct and Jaimie Cramer, aged 26, is on her father’s insurance, Blue Cross Blue Shield. Through personal interviews I have put together how their insurances work and how they feel about changes in the health care. Janet R. Dudley – Age 71 – Insurance: Medicare with Supplemental Insurance
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Memorandum To: Dr. Robert I. Grossman, CEO NYU Langone Date: November 7, 2012 Re: Restructuring Health Care Payment and Improving Quality The U.S. devotes a much larger share of its national income to health care than any other country in the world. However, the gross over-spending has not yielded the healthiest population (OECD Health data, 2009). Our economy is continually growing at a lesser rate than healthcare spending. The need to restrain this unsustainable growth in health care costs
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