1 | P a g e State of the Mobile Nation Switching Attitudes and Behaviours of Mobile Phone Service Providers in Australia Final Report Dr David Gray Dr Steven D’Alessandro Dr Leanne Carter Macquarie University Department of Marketing and Management. March, 20122 | P a g e Table of Contents Executive Summary...........................................................................................6 (i) Introduction ......................................................................
Words: 4190 - Pages: 17
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, AHMEDABAD THESIS TOPIC “Critically analyze the customer preference and satisfaction measurement in Indian Telecom Industry” SUBMITTED BY Naman Shah PGP/SS/06-08 ALUMNI REFERENCE ID: SS/06-08/AHD/MKTG/2 SUMISSION DATE: 27th August, 2008 GUIDED BY Prof. Pabitra Ranjan Chakravorty Senior Research Associate (Marketing) IIPM, Ahmedabad. I LETTER OF CONSENT IIPM Ahmedabad 19, Inquilab Society, Gulbai Tekra, Ahmedabad-380015 To, The Dean
Words: 25735 - Pages: 103
Strategy & Technology Pg 69-77 Major sources of competitive advantage Brand Scale Switching Costs & Data Differentiation Network Effects Distribution Channels Brand A firm’s brand is the symbolic embodiment of all the information connected with a product or service. A strong brand proxies quality and inspires trust Viral Marketing (consumer promotes product or service if a firm performs well) Brands Amazon eBay Google Viral Marketing Google Hotmail Skype eBay Facebook YouTube Scale
Words: 490 - Pages: 2
is the second most visited online fashion store in the UK, behind Next. It attracts3.30 million unique shoppers every month and has about 1.8 million registered users. Asos’s 70%of sales are still on label, and they are also selling nearly 250 brands, including luxury labels such as As a consultant at ‘Ure, Avin, Alaaf. I have been commissioned to extensively research and analyse the development opportunities of fashion retailing. This report will main focus will be Asos.com and
Words: 1770 - Pages: 8
USERS IN UNIVERSITI UTARA MALAYSIA Prepared by Meguellati Achour Pn. Nor Pujawati Md. Said Dr. Ali Boerhannueddin Abstract Service quality, switching barriers, and brand image are the major antecedents of customer loyalty, and loyal customers may buy more, accept higher prices and have a positive word-of-mouth effect. Also we know that the cost of selling to new customers is much higher than the cost of
Words: 4026 - Pages: 17
processors used by RIM and its competitor and compare switching cost or prices. Buyer Power: Increase in buyer’s power, product differentiation of RIM, buyer’s incentive. Barriers to entry: Government policy, entrance of new firms with old technology, access to distribution, Brand Identity. Threat of Substitute: switching costs, Supplier Power: Discuss the differences between processors used by RIM and its competitor and compare switching cost or prices. Buyer Power: Increase in buyer’s
Words: 386 - Pages: 2
Customer loyalty and the effect of switching costs as a moderator variable A case in the Turkish mobile phone market Serkan Aydin and Go¨khan O ¨ zer School of Business Administration, Gebze Institute of Technology, Gebze, Turkey, and O ¨ mer Arasil Telecommunications Authority, Ankara, Turkey Abstract Purpose – In the GSM mobile telephony sector, the main condition for protecting the subscriber base is to win customer loyalty, a key necessity for the maintenance of a brand’s life in
Words: 7581 - Pages: 31
production costs per unit enterprises. (b) Product Differentiation Brand identification creates a barrier to entry, forcing new entrants to compete with established brands. For instance, local brands versus international brands for tea products. (c) Capital Requirements The need for high capital or set-up costs can deter firms from entering the industry, such as the airline industry. (d) High Switching Costs Switching costs refer to the cost of changing from one supplier to another. This
Words: 1553 - Pages: 7
1:0 Introductions There are many approaches in business today that managers can use to analyze the business environment such as SWOT analysis, PEST analysis, PORTER’S five forces analysis, four corner’s analysis, Value chain analysis, Early Warming Scans and War Gaming. However, many organizations use Michael Porter’s frame work to analyze business micro environment where the organization/company belongs. Business development managers/ Market Survey managers are mainly critical on analysis of
Words: 2617 - Pages: 11
Introduction: In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by a young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. In subsequent decades, Porter has brought his signature economic rigor to the study of competitive strategy for corporations, regions, nations, and, more recently, health care and philanthropy. “Porter’s five forces” have shaped a generation of academic research
Words: 11910 - Pages: 48
