rapidly growing demand from new consumers in nontraditional markets. BRLH’s roots could be traced back to 1853 when Thomas Hardy, a 23-year-old English vineyard laborer, acquired land and planted it with vines. In 1857 he produced his first vintage, exporting two hogsheads to England, and by 1882 he had won his first international gold medal at Bordeaux. When Hardy died in 1912, his company was Australia’s largest winemaker, but also one of the most respected. After his death his sons took over
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BRL Hardy: The Post Merger Success Perhaps the main drive for BRL Hardy’s post-merger success was the fact that the two merged companies were so distinct from each other. BRL was a company that sold fortified wines and took a bulk and volume approach, and thus had as one of its main assets its grape resources. Hardy’s on the other hand was a recognized, traditional award-winning brand wine that had marketing expertise and brand recognition. This essentially meant that Hardy had the know-how and
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EXECUTIVE SUMMARY BRL Hardy, an Australian wine company, is facing challenging decisions. CEO Millar and his group marketing and export manager want to follow a global strategy with global brands—Carson, responsible for Europe, including the important U.K market, prefers a multinational approach (or rather a transnational solution). In the long run, I consider a solely global approach a risky venture in wine industry. It is not possible to compare it with other industries producing mass products—wine
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BRL Hardy: Globalizing an Australian Wine Company What are the organizational and management challenges surrounding BRL’s international expansion? What would you propose to overcome these? The main challenge surrounding BRL’s international expansion was its merger with Hardy. Both companies were struggling financially and needed the skills of each other’s company to be successful internationally. Organization challenges dealt with how both companies were running their respected business
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1)multiple suppliers 2)Decentralized approach 3)Learning from mistake 4)Focus on supplier’s relationship 5)Davis’s pragmatic strategic 6)Miller’s 80-20 approach 7)Understand local market needs 8)Combined effect of managerial expertise of both the brands. Q2) Caron Control over pricing,labeling and repostitioning. Delegation of work Role of headquater and subisdieries conflict Proximity of retailers and Conflict between local and global branding domestic Miller’s stayed away from
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• Intro o In January 1998, Christopher Carson, the head of BRL Hardy Europe, faced 2 difficult decisions: Should he launch Distinto, a new line of Italian wines his group had developed, despite concerns from Australian HQ?§ § In response to a UK market opportunity, which entry-level wine should be introduced in Europe: Kelly’s Revenge, a wine developed by his European team, or Banrock Station, a wine developed by Australian HQ? o Steve Millar, Carson’s boss at HQ in Australia, believed strongly
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BRL Hardy: Globalizing an Australian wine company 1. What are the specific factors that have contributed to the remarkable success of BRL Hardy following its merger? The post-merger newly created company has benefited from: _ Hardy’s award winning traditional quality company with marketing expertise and strong image. _ BRL’s fortified, bulk and value wines and its grape resources. The success can be also credited to CEO Steve Miller who emphasized on the decentralized management approach and
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Learning From Mistakes People learn from the past. Either their own or from the people that lived before them. Readers can learn from the literature they read. In “Tess of the D’Urbervilles”, by Thomas Hardy, readers can learn from the actions of the characters. Written in 1891 the roles of women and men are different from what they are now. Readers can see the difference though many of the characters such as Tess Durbeyfield, Angel Clare, Alec D’Urberville, and Joan Durbeyfield. These can be shown
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de Guzman, Francesco Maria C. Humanities I – TFD2 2012-41947 Prof. Morales The Dead Man Walking They hail me as one living, But don't they know That I have died of late years, Untombed although? I am but a shape that stands here, A pulseless mould, A pale past picture, screening Ashes gone cold. Not at a minute's warning, Not in a loud hour, For me ceased Time's enchantments In hall and bower. There was no tragic transit, No catch of breath, When silent seasons
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manner, beliefs or actions they have been scrutinized and analyzed far more than their male companions. Yet women have still stood tall and strong in the face of opposition. Nothing is more evident than in the novels Tess of the d’Urbervilles by Thomas Hardy and A Thousand Splendid Suns by Khaled Hosseini. Though each book is written in a different era and continent from each other, both authors have taken a profound look into the lives of women who, in submission of the society they live in, persevere
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