The Broadway Café CIS – 500 Abstract The Broadway Café has seen a decrease in all aspects of the business. Outdated business practices are still being used because the previous owner never saw the need to upgrade. New business practices such as the use of technology will be put in place to compete with competition in the area. Due to the fact marketing has never been used at The Broadway Café; different marketing strategies will be implemented so that the business should at least see a turnaround
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B Broadway Cafe | Networks, Telecommunications, and Wireless Computing/ Customer Relationship Management/ Systems Development | | The following report provides a comprehensive analysis of Networks, Telecommunications, and Wireless Computing/ Customer Relationship Management/ Systems Development regarding the Broadway Café. | | | | Contents: 1. Introduction – p3 2. E-coupons vs. Paper coupons – p4 3. Risks involved with m-coupons – p5 4. Privacy Issues – p6
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the rights to the Broadway Café, we, Gem Global Consulting Group, have developed a new, successful business plan designed to revitalize the Broadway Café. Our strategy will take into account the several factors that make up the current business situation. These factors include the opportunity to implement Information Technology systems and supply chain improvements, the broad range of products offered by the Broadway Café, the competitive environment, and the fact that the café has been a hotspot
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1Running head: BROADWAY CAFÉ 21ST CENTURY The Broadway Café Enters the 21st Century Student Name School Name Class Name Professor November 6, 2011 Abstract The Broadway Café is a family coffee shop located at 1225 S. Broadway in Baltimore, Maryland. The Café offers many different kinds of coffees, teas, baked goods, homemade soups, sandwiches, and salads. For many years this was the place to meet with family and friends to relax and have pleasant conversation. For the past five years
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Final Project The Broadway Café Part I and II CIS 500 Strayer University Your Name ABSTRACT Here you will summarize the outcome of you paper in one or two paragraphs. PART I. COMPETITIVE ADVANTAGE PROJECT FOCUS: (DO NOT INCLUDE THIS SECTION IN YOUR PROJECT – THESE ARE JUST THE DETAILS OF THE PROJECT) • Perform a detailed Porter's Five Forces analysis for The Broadway Cafe. • Be sure to highlight entry barriers, switching costs, and substitute products. • Determine
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The Broadway Cafe Advantage Exercise One: The Broadway Café This exercise will develop a competitive Advantage for the Broadway Café. The café has been in business since 1952 and has never had a single competitor in the neighborhood. Now that the café may have a competition will affect the business. Therefore the café need to develop a new strategic direction to bring the café into the 21st century. • Describe your strategy for addressing your employees’ concerns, building loyalty
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The Broadway Cafe Stephanie Williams CIS500 Strayer University 2/6/2011 Contents Competitive Advantage 3 E-Business 4 References 5 Competitive Advantage The Broadway Café Abstract The Broadway Café, I inherited from my grandfather which he started in Stone Mountain, GA in 1952 on Main Street. It has been the local favorite for many years. The café offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads
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THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 1 THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 2 Abstract I just recently inherited my grandfather's coffee shop called the Broadway Café. In this paper we are going to examine how to bring it up to the 21st century. To get a better understanding of how to bring the coffee shop into the 21st-century; we are going to talk about the history of coffee and how it got started, and what life must have been like in the 1950’s. We are also
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Introduction I inherited The Broadway Café coffee shop from my grandfather and it was a hotspot for many years, but for the last five years business is going down. Now it needs new and improved methods to be back in business market. My grandfather never used computer and only marketing was word-of-mouth. To bring café into the 21 century we need a website for online presence, and providing wireless hotspot to gain a competitive advantage. As I have mentioned earlier we need presence on the internet
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Page 1 The Broadway Café One first things I would do in order to create a Competive Advantage for my café would be to have Lattes for the Lactose Intolerant. The Lattes would consist of Soy, 2 percent, or any Lactose based products. Furthermore, I would utilize the most focused differentiation business strategy in the hopes of tapping into potential forgotten or overlooked segment of society. Hopefully, this first-mover advantage would draw in so many new customers which impacted the
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