Company PEST Analysis History and Use PEST is a type of analysis used in strategic management which takes into account Political, Economic, Social and Technological (PEST) factors. The term "PEST" was first coined by Francis Aguilar in his 1967 book, "Scanning the Business Environment." The analysis also often includes Legal and Environmental factors, thus creating a PESTEL analysis. The "EL" was added by Liam Fahey and V.K. Narayanan in their book, "Macro-environmental Analysis in Strategic Management
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Political In 2005, 52% of sales were outside of America. Apple has no control over relations with other countries due to America's war on Terrorism. Apple produces many of their products outside of the USA. This includes a list such as Ireland, China, Czech Republic, Korea. Political conflicts with any of these countries will have terrible effects on Apple INC. Once again, Apple has no control of the wars, and lack of communication or failed public relations with corresponding countries to the USA
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PEST - Analysis By Dagmar Recklies The PEST analysis has proven to be a flexible and easy to understand tool in the context of strategic planning. Like with all tools, the real value of the PEST analysis depends on the way it is used. Hence, the following article not only describes the content of this tool, it also provides advice for its practical application and interpretation. Content The PEST or PESTLE is a useful starting point for the analysis of an organizations external environment and the
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BURBERRY’S MOVE TO CHINA THE CASE STUDY STUDENT NUMBER: 1017357 INTERNATIONAL BUSINESS ENVIRONMENT STUDENT NAME: OVIE G. AKPOVWA TUTOR; Dr SAMAR BADDAR SHR027-6 WORD COUNT: 2,498 SUBMITTED: 12th May 2011 EXECUTIVE
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PepsiCo SWOT Analysis Strengths • Established name and good reputation • Wide range of products (Diversification) • Vast distribution channel and easy availability Weaknesses • Competitors such as Coca Cola have more market share • Targets only young customers on promotions • Overdependence on Wal-Mart • Overdependence on US markets • Low productivity • Image damage due to product recall Opportunities • New product
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UNIVERSITY KUALA LUMPUR OF BUSINESS SCHOOL BACHELOR OF ACCOUNTANCY (HONS) ASSIGNMENT : ASSIGNMENT PESTLE MODEL AND SWOT ANALYSIS OF HAUTE COUTURE FASHIONS (HCF) SUBJECT NAME SUBJECT CODE STUDENT’S NAME : INTEGRATED CASE STUDY : EAB 40703 : 1) NOR HIDAYAH BINTI ABDUL HAMID 62288111073 2) DAYANG MAZIELA BINTI ZULKIPLI 62288111048 3) NOOR ASRAFEZ BIN JALUDDIN 62288111007 4) NUR HIDAYAH BINTI ABU HASSAN 62288111001 5) NURULHUDA BINTI MUSTAFA 62288111052 6) ZAKIAH BINTI KASIM 62288111072 SEMESTER
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PESTLE Analysis (PEST analysis) The PESTLE acronym. Political Economic Social Technological Legal Environmental PESTLE Analysis is a simple technique which can be used in a fairly sophisticated way, particularly when it is combined with Risk Analysis, SWOT Analysis, an Urgency/Importancy Grid and expert knowledge about the organisation and its external factors. PESTLE Analysis is normally used to help organisations identify and understand the external environment in which they operate
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Contents What Is Market Research 3 Primary Research 3 Secondary Research 3 Quantitative 3 Qualitative 4 Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings 4 PESTLE Analysis 4 Swot Analysis 5 Referencing 6
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Environmental background- Every company uses a tool to check and track the environment they are operating. Walmart uses the PESTLE analysis, which sometimes reffered as PEST analysis, is a concept of marketing principles . Moreover, this comcept is used as a tool by companies to track the environment they are operating in or planning to launch new product or service. PESTLE is a mnemonic which expanded form donates to P-Political, E- Economic, S-Social, T- Technology, L-Legal, and E-Environmental
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substitute that for mains pressure water for cleaning and washing purposes. 5) Increase of Sales Promotions - by encouraging the staff to get involved with these promotions, this will bring many financial benefits to the organisation. PEST Analysis Political – Federal legislation concerning efficient water usage by law allowing cafes to expand their footpath dinning Economic
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