breakfast on-the-go or eating in to enjoy their freshly ground coffee and free Wi-Fi. The majority of the campaigns are communicated to everyone, often through TV advertising to ensure they have a broad reach. Competitors North America: * Burger King * Wendy’s * A&W * Harveys Australia: * Hungry Jacks * Red Rooster * KFC * Cafes Corporation * Started in 1940 * Dick and Mac McDonald * San Bernardo California * 15 cent hamburgers, cheeseburger
Words: 1566 - Pages: 7
Macdonald’s primarily sells hamburgers, cheeseburgers, chicken burgers, French fries, breakfast items, soft drinks, milkshakes and deserts including ice-creams. Currently restaurant also expanded its menu to include salads, fish, wraps, smoothies and fruits in order to change the taste of the consumers. Company also serve soup in the Asian countries. The menu of the company differs according to the serving countries like prawn burger in Singapore. In Germany and western European countries MacDonald’s
Words: 7568 - Pages: 31
with Escorts, JCB had been exporting its equipment from Great Britain to a number of foreign locations. JCB’s experience in actually operating in India gave it the means to not only establish wholly owned operations there, but also to expand into China via a wholly owned subsidiary. JCB was able to match its global rivals and become one of the major players in the global construction equipment industry. A big part of Jollibee Foods’ success has been the development of market-leading brands across
Words: 694 - Pages: 3
University of Greenwich Strategic Financial Management (FINA1035) Programme: UOG (3+0) BAAF Student ID: 000721005 Submission Date: 10th February 2014 Content Page 1. Introduction 3 Internal Analysis 2. Financial Analysis 4 3. Human Resource Management(HRM) Analysis 7 4. Marketing Analysis 8 5. Operational Analysis 10 6. Strength and Weakness of the Company 11 External Analysis 7. P.E.S.T.E.L. Analysis 12 8.
Words: 5883 - Pages: 24
Why Starbucks succeeds in China and others haven't By Shaun Rein, CNBC.com Contributor Updated 2/10/2012 3:03 PM • Comments • • • • [pic] • [pic] • [pic] About 14 years ago, I met an entrepreneur who wanted to open up coffee shops around China. I never thought the coffee business would work there. The Chinese would not easily give up their tea-drinking culture for a bitter, overpriced drink, I told him. • [pic] By Greg Baker, AP A worker cleans the
Words: 909 - Pages: 4
What opportunities and threats did McDonald’s face? How did it handle them? What alternatives could it have chosen? Opportunities 1) "Going green" - energy management, improving packaging efficiency, environmentally friendly refrigerants, and partnering with Greenpeace for rainforest protection 2) New store (looks/styles - McCafe coffee shop, and "forever young" redesign Charity - The Ronald McDonald House provides a cheap or free place to stay for parents of sick children. Over 250 worldwide
Words: 1573 - Pages: 7
Model. McDonald’s has expanded its operations to become a worldwide chain of over 35,000 restaurants, employing 1.7 million people around the world. With expansion, the company has become a symbol of globalization and not only the spread of the burger culture, but of the American culture. Its prominence has also brought significant
Words: 2183 - Pages: 9
and $70.7 billion in 2008. In the U.S., the McDonald's chain leads the $160 billion quick-service restaurant industry. With U.S. systemwide sales of $31 billion, its domestic business is several times larger than its closest competitors, Burger King and Wendy's Old Fashioned Hamburgers. MCD's international segment has supplied much of its earnings growth over the past two decades, and, in 2010, contributed 54% of operating income (before corporate expenses and one-time charges). All restaurants
Words: 365 - Pages: 2
and quality, cleanliness and uniformity are the basis of its brand. According to the tips, the restaurants offer a substantially uniform menu with slight variations to suit local consumer’s tastes. Today, there are 8 category in McDonald’s menu: Burgers &
Words: 3668 - Pages: 15
Introduction Established in 1975 as an ice-cream parlor at Cubao, Jollibee is now the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing
Words: 3479 - Pages: 14
