realized that benefits of foreign markets. And also the management team is aware of big changes in international trading that have occurred over the last 10-15 years with the Chinese economy becoming more market-based and the more recent impact of China joining the World Trade Organization in December 2001. 2) Before deciding which international markets to enter, you have recognized the market. Information must be up to date. And must be realistic. In the past, collecting information was very
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CASE 8: MCDONALD PHILIPPINES THE JOURNEY OF GEORGE YANG Known as the McDonaldman of the Philippines, George Yang (Gyang) started his journey after graduation from Wharton School of Finance, University of Pennsylvania in 1964. Back in Manila, he settled in to start a family and began a two-year juggling act of working as a marketing manager of a tobacco company (Bataan Cigarettes), consulting for a manufacturing company, and selling a variety of things on the side. These included insurance, nicotine
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MCDONALD’S CORPORATION: THE PAST, PRESENT, AND FUTURE Table of Contents A. Introduction 3 B. Company Analysis: 1. Beginning of an Empire 2. InDepth Financials 3. Charitable Contributions C. Expansion Into Global Markets: 1. China 2. South Africa 3. Brazil 4. Saudi Arabia D. SWOT’S E. Recommendation F. Conclusion G. Sources 4 5 7 7 8 9 10 10 14 15 16 2 A. Introduction In beginning a new century the McDonald’s Corporation is looking towards the future, more specially
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Corporation is spending over $140 million in a new advertising and promotion drive to market its high-defintion television sets in the U.S. Recent example of market development- Adidas, who already has 1,500 stores in China, plans to open another 40 stores every month in China for the next 40 months. Recent example of product development- Wendy’s is testing fruit cups and milk as options in its kids’ meals. 3. Recent example of forward integration- Budget Rent-a- Car is opening
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THE EXTERNAL ENVIRONMENT AFFECTING KFC 1.0 External Analysis For success within the airline industry, an awareness of the external environment is essential. This section aims to highlight the position of the industry, in particular looking at competitors and assessing KFC’s capability to meet current and future challenges. 1.1 PESTEL Analysis An analysis of the macro-environment has been carried out using PESTEL POLITICAL: The operations of KFC are affected by the government policies
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world in the area, just behind Subway network. The term also refers to the brand of this company, which transcends and reveals inserted in contemporary mass culture. The network was founded in April 1955 in Illinois, USA. It currently sells about 190 burgers per second in the world, with a new store being opened every ten hours. Between 1955 and 1993, its 14,000 stores sold 80 billion sandwiches. Alongside brands like Coca-Cola McDonald's is considered one of the most widespread international symbols
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Strategic Marketing 1/28/13 Marketing Strategy Report Chipotle’s expansion to China is fueled by a potentially large customer base stemming from a high urban population. Currently, there exists no “authentic” Mexican-Hispanic cuisine in China’s largest cities (Shanghai, Beijing, Guangzhou), and much of the population has never tasted Mexican food. We believe the opportunity to commercialize Chipotle in China will lead to a large success because we understand that most consumers want to experience
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The influence culture has on the success of an International Franchise: The case of McDonalds in East Asia and The Americas. Executive Summary In the last six decades, the significance of franchises worldwide has grown to such a large extent that many successful high street shops as well as restaurants have a link to franchising. This dissertation is going to discuss the means by which an international franchise can become successful through the incorporation of cultural adaptations in
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Jessica V. 04/12/2013 ENV 105 section# 22641 Captain Planet seeks Planeteers with real super hero powers In the early 90s, the animated environmentalist television program Captain Planet and the Planeteers gained worldwide popularity; the show immediately grabs your attention from the opening theme. “Our world is in peril; Gaia, the spirit of the Earth, can no longer stand the terrible destruction plaguing our planet. She sends magic five rings to 5 special young people”
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Globalization Paper - Fast Food in China Anastasia Allen, Terry Clevenger, Robert Combs, Kirk Dickerson, Cassie Sherlin April 28, 2013 China is a country that prides themselves on history and tradition. China has possibly been the greatest country to contribute to modern day society. But not even the ever so powerful China can resist a bucket of Kentucky Fried Chicken or a juicy hamburger from Burger King. The majority of fast food began in the United States, but now has spread across the
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