Stephanie Dunfee Article Summary 1 May 27, 2015 Video Case #1 – Chobani: Making Greek Yogurt a Household Name 1. Hamdi Ulukaya identified residents of Long Island, New York first for his first cups of Greek yogurt. The first cups were placed on shelves of a small grocery store in 2007. He focused on the “4Ps” to promote his yogurt. The first P was his product strategy. Ulukaya hired a yogurt master to help him develop Chobani. The product strategy focused on the actual product and packaging
Words: 1803 - Pages: 8
acquired by Best Buy for an undisclosed amount. Today, Geek Squad is comprised of over 20,000 highly skilled and specially trained computing Agents, home entertainment installers (GSI), Autotechs and appliance repair technicians (GSR’s) located in all U.S. Best Buy stores, at Geek Squad stand-alone locations as well as at service centers located nationwide. Geek Squad provides residential and commercial product repair, support, and installation services both in store and on site. Best Buy acquired Geek
Words: 558 - Pages: 3
ADMN 404: STRATEGIC MANAGEMENT Assignment 1: Best Buy Brooke Martin Date: Executive Summary (5%) Best Buy is a multinational retailer of technology, electronic and entertainment products and services, with locations in the US, Canada, Mexico, China and Europe. Best Buy operates roughly 4,000 stores in Canada, US, Mexico, China and Turkey, and they represent about 19% of the market. Best Buy as a company has expanded from what was a small retail operation to include many subsidiaries
Words: 1718 - Pages: 7
Compensation practice Erica Nuahn Strayer University Profession: Janine Przybyl Bus 409 Best Buy is the world’s largest consumer electronics retailer, offering advice, service and convenience – all at competitive prices – to the consumers who visit its websites and stores more than 1.5 billion times each year. In the United States, more than 70 percent of Americans are within 15 minutes of a Best Buy store and BestBuy.com is among the largest ecommerce retailers in the United States. Additionally
Words: 1448 - Pages: 6
Petrie’s Electronics Project Closeout Report For Project Management Jim Wantanabe – Project Manager Jim Wantanabe spent a lot of time planning and conducting interviews with key stakeholders inside the company. He also worked with the marketing group made up of loyal customers, to get some good ideas about what they would value in a customer loyalty program. The team came up with requirements and constraints for the customer loyalty project also alternatives were made to show different scenarios
Words: 311 - Pages: 2
Recommendations for Best Buy 1. Best Buy can develop BestBuy.com and its own mobile device for smart phone and provide efficient distribution. 2. Best Buy can close some local and oversea stores which have had losses for a long time in order to reduce the operating cost. 3. Best Buy can continue to promote Best Buy Mobile and cooperate with famous electronic company. In my opinion, the best recommendation is that Best Buy should close some local and oversea stores which have had losses
Words: 485 - Pages: 2
Case Study Analysis Best Buy Co., Inc: Sustainable Customer Centricity Model November 13, 2012 Best Buy is the largest national electronics chain and the only one that remains since the closing of Circuit City in 2009 and Comp USA before that. Founded in St Paul, Minnesota in 1966 as the Sound of Music Store, it was rebranded as Best Buy in 1983 with a single flagship store in Burnsville, Minnesota. By 1993, Best Buy had become the United States second-largest consumer
Words: 1930 - Pages: 8
Key Issues 1. Distribution When best buy enters the Australian Market, the location and size of their stores will be critical to their success. This is how they will access their target market. It is also critical that Best Buy implements a strong supply chain and inventory control system. The Distribution is just as important from the manufacturer to the retail location, as is the retail location to the consumer distribution channel. 2. Implementing an online store as a substitute to their
Words: 3877 - Pages: 16
Best Buy BAD 318 Mher Kandoyan 1. Comment on Best Buy’s customer-centric strategy. Is this a viable approach for breaking out of the commodity status associated with electronics retailing? Becoming customer-centric means looking at an enterprise from the outside-in rather than the inside-out. That is, through the lens of the customer rather than the producer. It's about understanding what problems customers face in their lives and then providing mutually advantageous solutions
Words: 508 - Pages: 3
BEST BUY: USING CUSTOMER CENTRICITY TO CONNECT WITH CUSTOMERS “So much of our business success comes down to understanding consumer behaviour,” explains Joe Brandt, a store service manager at one of Best Buy’s newest stores. “What we do is we try to keep our ear to the railroad tracks. In essence, we listen to the customer to be able to change on a dime when a customer wants us to tailor that experience a certain way and provide certain shopping experiences and certain services.” “Consumers
Words: 1364 - Pages: 6
