CARDBURY SCHWEPPES LIMITED MARKETING PLAN i Marketing plan ii Table of Contents EXECUTIVE SUMMARY ............................................................................................... 4 MARKETING OBJECTIVES ................................................................................................. 4 PRODUCTS OR SERVICES .................................................................................................. 5 PROJECTED OUTCOMES .....................................
Words: 6377 - Pages: 26
ago to some of the industry's most beloved beverage brands, Dr Pepper Snapple Group (DPS) has a proud legacy of innovation, bold and distinct flavors, and entrepreneurial spirit. On May 7, 2008, DPS became a stand-alone, publicly traded company on the New York Stock Exchange as the result of a spin-off by Cadbury, plc that held the Cadbury Schweppes Americas Beverages business group of entities. As one of North America's leading refreshment beverage companies, DPS markets more than 50 brands of
Words: 4204 - Pages: 17
Economics of the US Carbonated Soft Drink (CSD) Industry • • • Americans consumed 23 gallons of CSDs annually in 1970 Consumption grew by 3% per year over the next 3 decades Increasing availability of CSDs and introduction of diet and flavored varieties Non-cola CSDs were introduced • Production & Distribution of CSD 1. 2. 3. 4. Concentrate producers Bottlers Retail channels Suppliers 1. Concentrate Producer • • • • • • Blended raw material ingredients, packaged the
Words: 1335 - Pages: 6
Coca-Cola Promise. Except for that onetime, in 1985, when Coca-Cola imprudently decided to change the original formula of its leading brand Coke, thecompany has never changed its primary focus to provide consumers the highest quality beverage available in themarketplace. In case you don't recall, this ghastly miscalculation on The Coca-Cola Company's part resulted in a
Words: 1069 - Pages: 5
like chocolates’. When the Portuguese bard, Fernando Pessoa, uttered these words, sometime during the early 20th century, the Cadburys and Nestles of the world hadn’t even seen the dawn of the day in India! But, of late, these two major choco giants have been making Pessoa’s words felt in India. So, where Pessoa’s claim was restricted only to poetry or prose at the most, Cadbury and Nestle have proved in practical that chocolates are the most inevitable indulgence of all times. In the realm of advertising
Words: 9175 - Pages: 37
A Report on Strategic Management Case Of COCA COLA (Year 2007) Subject: Managerial Policy Section: “B” [MBA – Evening Program] Faculty: Brig. (ret.) Shakeel Ahmed Prepared & Presented by: |Group 2 | |Faraz Ahmed |Zohaib Genda |Mehboob Hassan |Zakia Rasheed
Words: 7593 - Pages: 31
Beverage Companies Attempt to Maintain Sales in the US and Western Europe with New Products Sales of traditional carbonated sodas are flat or declining in the United States and much of Western Europe. In 2005, for the first time in 20 years the number of cases of soda sold in the United States declined. Case volume in 2005 was down 0.7 percent, to 10.2 billion cases. Coke's flagship brand, Coca-Cola Classic, was down 2 percent, and original Pepsi from PepsiCo was down 3.2 percent.”1 This trend is
Words: 2575 - Pages: 11
G.SAI KIRAN 1226113115 NON ALCOHOLIC BEVERAGE INDUSTIRY: SOFT DRINKS SUMMERY: Non-alcoholic beverages sector, which is currently being looked at as a non-corporate small- and medium-scale dominated segment, needs extensive reforms in order to develop as a complete corporate sector. In 1993, the consumption of aerated beverages in India was a meager three servings, per person, per annum. Cut to 2013, industry estimates cite that Indians have a per capita consumption of 14 servings. While
Words: 2298 - Pages: 10
CASE STUDY Is Coke losing its Fizz? “The Coca-Cola Company exists to benefit and refresh everyone it touches” Coca-Cola ’s mission statement Can Coca-Cola, one of only a handful of truly global brands, really be in trouble? Amidst adverse media coverage and concerns about the sugar content of its core brands, Coca-Cola’s share price has taken a nose dive. The drinks giant has been hit by the explosion of the obesity time bomb! Worse still, industry experts are accusing the company of panic as
Words: 968 - Pages: 4
Coca Cola Wars Case Analysis July 31, 2010 Executive Summary Coca-Cola was invented and marketed in 1886 by a pharmacist named Dr. John Pemberton he named Coca-Cola after the coca leaves and kola nuts he used in order to create the product. Twelve years later in 1898 Caleb Bradham created Pepsi Cola for the beneficial effects it claimed to have on upset stomachs and indigestion. The enmity between the two soda companies are known as the “Cola Wars”. The war began in the 1960’s when Coca-Cola’s
Words: 3366 - Pages: 14
