international market. Analysis/Summary: CanGo faces challenges of addressing the consumer buying process in the international market. They need to ask themselves the following questions. How can CanGo appeal to consumers in other countries? What psychological, personal, social and situational influences motivate consumer behavior in other countries? Why has CanGo’s shipping increased to Japan? VALS is a consulting and consumer research service that CanGo can turn to for assistance. It is one of
Words: 793 - Pages: 4
only for CanGo, but also for all firms like ours involved in Internet sales. The prices of all of the products and services that we sell are likely to be affected. In order to respond to this new situation, we need some specific recommendations about how we should alter our pricing policies for our products. Please put together some recommendations about what type of information we should gather and how we should change our pricing policy. I need this ASAP. Please put your recommendations in a memo
Words: 5810 - Pages: 24
Project Course Exercise If businesses/organizations are to succeed, it is imperative that there be definitive and attainable objectives and results. The organization will define objectives by looking at the marketplace in which the organization is competing, the core competencies of the organization, recognizing how these can be applied to the goal of success, and then applying the organization's skills and competencies to accomplish the successes. This also means that the organization needs to
Words: 6210 - Pages: 25
1. Problem: Company appears to be disorganized when it comes to internal structure and processes. Recommendation: To improve their managerial structure, CanGo needs to allocate resources and manage dependencies. Companies will often sail through the senior team meetings without those in attendance knowing exactly what they’re signing up for, because senior executives already have an execution plan for what they want senior team members to accomplish. Liz and Warren need to make sure that
Words: 373 - Pages: 2
This competitive analysis was conducted to aid in the development of CanGo, an online gaming website. This analysis focused on three competitors: Big Fish Games, iWin.com, and Pogo.com. The existence of these competitors indicates that there is indeed a market for online gaming. All of these competitors offer free online game play, game downloads, chat rooms, club memberships, and some type of prizes. This suggests that CanGo may be benefit from extending the online gaming website to include these
Words: 978 - Pages: 4
Although CanGo is very successful in their market they have experienced some financial strains due to some of their financial decision making. In 2009 CanGo purchased an online gaming company paid partially with proceeds from IPO or initial public offering. The investment itself can be risky because at times it’s difficult to predict what the stock will do in its initial day of trading and in the near future, in addition most IPO’s are of companies going through a transitory growth period which
Words: 798 - Pages: 4
Based on the first two week of observation, Innovative Financial Management & Consulting Services (IFM) has noted the following issues and our recommendation for your review. ISSUE #1: No Mission Statement or Company Vision RECOMMENDATION: It is the recommendation of IFM that a formal mission statement and company vision be defined. A mission statement defines why the organization exists and what it does, and is also a way of ensuring that everyone in the organization is on the same page. A
Words: 280 - Pages: 2
Introduction As consultants for CanGo, our job is to make sure that CanGo is up to date with all its policies and regulations and is overall running as smoothly and efficient as possible. Our goal for CanGo is to help them answer any questions that they might have or might arise in the near future. We have come across quite some problems with the company already, but are typical because of the short time that the company has been around. New businesses typically fall into this type of category
Words: 3744 - Pages: 15
keeping the assets to the left side of the sheet and moving the Liabilities and Capital to the right. Implementing the above changes will make the company’s balanced sheet easier to read and analyze. With regards to the income statement, we recommend CanGo to make an additional line statement to reflect the total divisional revenues for the various departments and differentiate between the amounts of returns for each department. This will allow the company to analyze the departments better in terms
Words: 1959 - Pages: 8
Marketing Analysis Issue: As the CanGo New Facility Project evolves they are encountering issues with the online browser syndrome. Online browser syndrome, are where the customer are more concern about the design an security of online stores, customer service, and product price, selection and quality. They also perceive themselves as less skilled at using the Web, more price-conscious and less time pressured than online buyers. At CanGo Gail and Whitney went shopping for items that they found
Words: 940 - Pages: 4
