Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of
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1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? A. An online survey of a cross section of Internet households. Advantages: The population from which the sample is drawn is representative of all internet households. So the population includes people aren’t users of lip balm and
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Case 2 – Carmex 1) a) Advantage: Able to provide results that are of good statistical significance. Disadvantages: * Targets a huge market of Internet households which might include people who might not know about Carmex at all. * Takes a long time and it is harder to get people to answer the survey * Difficult to establish a good customer relationship with the Carmex consumers b) Advantages: * Enable Carmex to enhance the connections with the Carmex Facebook
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pelley and katie prowse Submitted to: Penny Moss Submission date: November 30, 2015 ------------------------------------------------- Carmex Case Analysis J&K Consulting Group MR1100 Submitted by: Jessica pelley and katie prowse Submitted to: Penny Moss Submission date: November 30, 2015 ------------------------------------------------- Carmex Case Analysis J&K Consulting Group [Company address] Table of Contents Brief Overview (Summary)………………………………….. Page Two
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Chapter 8 Case: Carmex® (A): Leveraging Facebook for Marketing Research Instructions: 1. Please read the case located at the end of the chapter. 2. Please click on the link above and watch the video. 3. Answer the following questions: Questions: 1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers
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VIDEO CASE Chapter 8 Carmex®: Leveraging Facebook for Marketing Research Instructions 1. Please view the following video by holding the control button on your keyboard and simultaneously clicking on the link: Carmex: 75 Years of Customer Engagement 2. Join your assigned group to answer all the questions in the bottom and submit them in Blackboard. Synopsis Both Carmex® lip balms and recently-introduced skin care products are produced by Carma Laboratories, a family-owned
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Paola Basantes Writer Choices Social Media in Marketing Enough of the Facebook, Twitter, and Instagram accounts. They say it hurts us because we are so addicted and it will fry our brain. Well that's what they all say. But as for me, I say thank you to these accounts. Social media has brought so many new opportunities for me and everyone around the world. I think everyone knew after one day of having a Facebook account that this new type of media would help people keep in touch with long-distance
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