the travel and cruise ship industry. The cruise industry is a small part of the travel/leisure industry. The U.S. cruise industry has experienced substantial growth in recent years. Nationwide, direct spending by cruise lines and passengers increased from $9.4 billion to $14.7 billion, (56%) between 2000 & 2004. Including multiplier effects, the U.S. cruise industry supported 315,830 jobs and provided $12.4 billion in wages and salaries in 2004. In recent years, the cruise industry has seen
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Carnival Cruise Crisis Management Carnival Corporation operates as a cruise and vacation company worldwide. Its stock is listed on the New York Stock Exchange. Carnival has a portfolio of the world most widely recognized cruise brands. One of these brands is Carnival Cruise Lines, which is the most popular cruise brand in North America and operates 24 ships designed to foster exceptionally fun and memorable vacation experiences at an outstanding value. In this paper, I focus on a crisis of Carnival
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Carnival Cruise Line Case Study Abstract This case study reviews the financial position of Carnival Cruise Line. The data reviewed is primarily from the previous five years of annual reports produced by the company (2007-2011) and certain key ratios derived from those reports. For comparison purposes, this case study will use Carnival Cruise Lines nearest rival, Royal Caribbean Cruise Line. This case study will prove the financial strength and stability of this company and give the reader
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The Carnival Cruise Lines case focuses on how Carnival Cruise Lines should strategically exploit enterprise systems and available customer data to perpetuate its success. Specifically, it focuses on the role that Customer Relationship Management (CRM) can play in organizational strategy. Case Questions: 1) Highlight the key characteristics of Carnival Cruises' competitive environment (e.g., major competitors, market position, customers and distribution channels, threat of new entrants, threat
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Introduction The cruise-line industry has changed drastically over the past several years. What was once thought of as a luxury to most people, is now affordable and convenient. The industry now focuses on targeting the working middle class, as well as the upper class. One cruise-line in particular, Carnival, has mastered the informal cruise for the mass market. Carnival offers numerous cruises that are inexpensive and exciting. Nevertheless, Carnival operates internationally with shipyards and
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Individual Report Case 16: Carnival Corporation & plc (2010) Carnival Corporation consists of 10 semi-autonomous cruise lines, each with its own set of concerns, strategic view, and market characteristics. In order to need to see these separate units as a whole, and make decisions based on total shareholder return and conceptualize Carnival’s diverse businesses, we employ a Growth-Share Matrix analysis. Carnival Cruise Lines was the most popular cruise line in the world leading to be
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Carnival Cruise Lines Crisis Communication Analysis This analysis will outline details of a major event that affected one of the biggest cruise companies in America. Carnival Cruise Lines, is world renowned as “the Fun Ship” to families far and wide. They’re mission states: “Our mission is to take the world on vacation and deliver exceptional experiences through many of the world's best-known cruise brands that cater to a variety of different geographic regions and lifestyles, all at an outstanding
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Case 16 Carnival Corporation This case starts out by stating how the cruise line industry, specifically Carnival Corp., had survived the recession and even began to expand shortly after the recovery began. By reducing fuel consumption and expanding into the European market helped project the company through hard times. Since projections looked favorable, as only about 10 percent of Americans had been on a cruise before, the market was open for the taking. Having 98 ships in their current
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biases and responsibilities to their community. How the story was covered, presented, and ultimately how the programs affected my personal values will be discussed. The three news networks chosen for this paper are BBC, CBS, and CNN. A Costa Concordia cruise ship capsized near Giglio, Italy on January 13, 2012. Today, January 28th, divers continue to seek out missing passengers, charges are being filed against the ship’s captain, and lawsuits on behalf of passengers and crew are mounting. BBC News Network
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growth of the cruise-line industry? Answer: The global forces which have contributed to the growth of the cruise-line industry are- * Technological advance: the birth of industry was a direct respond to the technological advance in air travel that made liner travel less attractive to business people due the cost and time factors. * Market liberalization and international cooperation: the liberalization of cross border trade and resource movement had allowed the cruise line industry to force
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