Overview: Cunard line, Ltd. Was a wholly owned subsidiary of Trafalgar house, a large London-based conglomerate. It had been in the cruise and steamship business since its founding in 1840. It was a widely considered to be the last of the great steamship lines, and ad successfully adapted to the contemporary marketplace. Prior to the advent of jet travel, the firm had been an important worldwide provider of travel services, particularly between Europe and North America. The growth of convenient
Words: 2488 - Pages: 10
Abstract The purpose of this research paper is to examine the marketing segmentation and positioning approaches of the cruise line industry. The paper focuses on the four different types of cruises and their characteristics and the positioning approaches cruise lines use to attract their customers. Marketing Segmentation Market segmentation is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics
Words: 867 - Pages: 4
Royal Caribbean Cruises Ltd. Step 1 Vision statement Our vision is to empower and enable our Employees to deliver the best vacation experience for our Guests, thereby generating superior returns for our shareholders and enhancing the well-being of our Communities. Mission statement We always provide services with a friendly greeting and smile. We anticipate the needs of our customers. We take ownership of any problem that is brought to our attention. We are loyal to Royal Caribbean and Celebrity
Words: 2391 - Pages: 10
0160-7383/00/$20.00 PII: S0160-7383(99)00073-0 CARIBBEAN CRUISE TOURISM Globalization at Sea Robert E. Wood Rutgers University-Camden, USA Abstract: Caribbean cruise tourism provides a particularly illuminating vantage point for understanding the processes of globalization in the world today. After documenting the rapid expansion of this business, the paper explores three central manifestations of globalization at work in the Caribbean cruise industry: the restructuring of the industry in the face
Words: 12509 - Pages: 51
Contribution of the North American Cruise Industry to the U.S. Economy in 2008 Prepared for: Cruise Lines International Association June 2009 Business Research & Economic Advisors P.O. Box 955 Exton, PA 19341 Cruise Lines International Association 2008 U.S. Economic Impact Analysis Table of Contents EXECUTIVE SUMMARY .............................................................................................. 2 THE CONTRIBUTION OF THE NORTH AMERICAN CRUISE INDUSTRY TO THE U.S. ECONOMY
Words: 34730 - Pages: 139
The Cruise Industry General Analysis and Overview Over the last few decades, marine innovative and exotic more around the world, the length of the new trip or ship, modern equipped with a presentation of the design concept of the new theme on the beach or on board activities and so far expectative everyone has been developed to or corresponding to the tourism industry of consumer research and the broad market, and to provide an alternative holiday satisfaction. Cruise Industry Development:
Words: 3217 - Pages: 13
Subject: Company Strategic Goals and a Project Portfolio Management Process EXECUTIVE SUMMARY: The 2014 Cruise Industry report indicates that the cruise line industry will continue its global presences and with the economy in an ongoing recovery mode, the Oasis Cruise Line & Travel Company is anticipating a positive year of growth and expansion. Our organization, Oasis Cruise Line & Travel Company is fortunate enough to have a viable Strategic Business Unit (SBU) team that can analyze and
Words: 1918 - Pages: 8
ROYAL CARIBBEAN CRUISES LTD. 2008 Annual Report ANCHORED IN EXCELLENCE We always provide service with a friendly greeting and a smile. * We anticipate the needs of our customers. * We make all effort to exceed our customers’ expectations. * We take ownership of any problem that is brought to our attention. * We engage in conduct that enhances our corporate reputation and employee morale. * We are committed to act in the highest ethical manner and respect the rights and dignity of
Words: 52761 - Pages: 212
iTHE PRE-, POST-, AND OFFSHIP CRUISE EXPERIENCE OBJECTIVES: At the end of this chapter, the students will be able to explain and understand: Categorize the various types of precruise and postcruise options Describe how shore excursions enhance a cruise Categories of port experience Pre-cruise Intermediary port stops Post-cruise Pre-cruise Packages PRECRUISE PACKAGE- package that includes lodging at the cruise departure port before the cruise Air /sea package- a package that includes
Words: 752 - Pages: 4
for the environment as a whole. One of the biggest offenders of air pollution is the cruise line industry. According to EPA.gov, sewage, graywater, bilge water, ballast water, and solid water are just some of the many contributors to the pollution that cruise lines give off. ("Cruise Ship Discharges.") There is a major concern about the possible environmental impacts of these waste discharges that the cruise lines are giving off. According to Cruising.org, cruising is one of the most affordable
Words: 1079 - Pages: 5
