CASE 22 Cultural Norms, Fair & Lovely, and Advertising Fair & Lovely, a branded product of Hindustan Lever Ltd. (HLL), is touted as a cosmetic that lightens skin color. On its Web site (www.hll.com), the company calls its product “the miracle worker,” “proven to deliver one to three shades of change.” While tanning is the rage in Western countries, skin lightening treatments are popular in Asia. According to industry sources, the top-selling skin lightening cream in India is Fair & Lovely from
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marginalisation liberate women, and then add conflicting suggestions such as that of a Marxist Feminist. Perhaps most significantly, modernisation theorists such as Walt Rostow blame internal cultural factors for women’s subordination in the developing world; it can be seen that in many cultures it is within the norms, values and customs of society to be patriarchal, causing status to be ascribed on a basis of gender. Van de Gaag argues that the birth of a boy is often celebrated, whereas the birth of
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Analyze Cultural and Legal Environments of MNCs Analysis of conducting business in International Business Cross cultural issues can crop up in a number of business environment. Internal companies should have the top leadership, who are from different countries, be conversant with the local staff from host countries that may need different models and processes. In international business operations, getting to be aware of the set structures and processes that include the varied cultures of the company
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different countries. CAGE Framework- Cultural differences, Administrative differences, Geographic attributes, Economic distance Some examples of the frame work: 1. Cultural differences lead to reduction in transactions between countries. Different languages, cultural barriers between different ethnicities and social networks, different religious beliefs, differences in national work systems, e.g minimum wages, working hours, employee benefits etc., different norms, values, e.g western management
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deterministic and it fails to consider the power that students have to resist against the system. Firstly, Bowles and Gintis believe in the importance of the hidden curriculum, rather than the content of the curriculum, because students learn to accept the norms and the values of the capitalist society. For example, they learn how to be competitive and work hard for rewards. Bowles and Gintis saw a strong correspondence between what students learn in schools and what is required from workers. They found that
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Explain the utility of dimensions of national culture to an international manager. International University College, Dobrich, Bulgaria Cardiff Metropolitan University, UK International Business Management BA (Hons) International Business & Cultural Difference Assignment 1 Philippe Bergonzoli Bergonzoli.ph@gmail.com Content Introduction 2 Hofstede’s dimensions 2 1-The Power Distance Index 2 2-Individualism versus Collectivism 3 3-Masculinity versus Femininity 4 4-Uncertainty
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COUNCIL CARIBBEAN ADVANCED PROFICIENCY EXAMINATION (CAPE) CARIBBEAN STUDIES For Self-Study and Distance Learning This material has been developed for The Caribbean Examinations Council (CXC) With assistance from The Commonwealth of Learning (COL) Copyright © 2004 CXC/COL Prepared by Dr Jennifer Mohammed Mr. Samuel Lochan Dr. Henderson Carter Dr. David Browne CARIBBEAN STUDIES TABLE OF CONTENTS Study Guide 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Titles Society, Culture
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Gender Identity Disorder The psychological diagnosis of Gender Identity Disorder (GID) describes an individual who experiences a strong identification with the opposite sex. This cross-gender identification refers to the desire to be, or the insistence that one is, of the other sex, often results in the individual experiencing high levels of discomfort and distress. Many key terms are commonly misunderstood and are often assumed to be synonymous when referring to Gender Identity Disorder. Thus
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Case Study Analysis PSY/322 Monday February 24, 2014 Mary-Lynne Ament Case Study Analysis Consumer behavior determines how and why a person makes a purchasing decision. Marketers try to understand this behavior so that they can adjust their marketing strategies to increase their brand loyalty and profit. There are social, cultural and psychological factors that influence these behaviors. Some social factors include lifestyle, personality, family, peers, and life roles. The psychological element
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circumstances and family background as sociologists such as Douglas suggest? Newson and Newson would also agree with the statement that working-class underachievement in education is the result of home circumstances and family background. Through their study of child-rearing practices, they found that parental skills found within working-class families were poor in comparison with those that were evident within middle-class families were child-centeredness is apparent. They found that middle-class parents
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