FedEx Corporation Strategic Audit May 14, 2004 MGMT 449 Prepared by: Clement Chen Lisa Duong Hideo Yang Marny Susanty Mario Vellandi Andrea Betro Forward: This company for this case analysis was chosen by me, Mario Vellandi. I found FedEx interesting because they are one of the top four logistics companies in the world with 2002 group revenues of $24.2 billion. Since I was studying the transport industry, I found them to be an excellent company to analyze while in Strategic Management.
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USPS Case Analysis Problem Statement USPS was meeting to review the results of a tracking study that traced the effects of the “Products and Services” campaign on consumer attitudes toward USPS. The key issue is if the “Products and Services” theme and music would contribute to the 1989 Express Mail advertising campaign’s success. USPS also needs to address the general public’s perception of their reliability. Situational Analysis Company: USPS Strengths – access to entire network of mail
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UV2561 Rev. Sept. 7, 2011 FEDEX CORP. VERSUS UNITED PARCEL SERVICE OF AMERICA, INC.: WHO WILL DELIVER RETURNS FROM CHINA? On April 17, 2006, the International Air Cargo Association hosted its first-ever meeting in China. The location could not have been more appropriate. China was shaping up to be the world’s most significant market for air cargo, and Yan Yuanyuan, director general of China’s General Administration of Civil Aviation, had just announced that China would be opening up its
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UPS Case Study Considerations of Macro Environment Market Demographics: The target market is everyone in the world who needs to ship an item. Christmas time is a particularly busy time for shipping items across the world, whereas people need a company like UPS to do the delivering for them. Economic: Gasoline prices, along with rising energy prices are the major concern. Jet fuel prices are at $2.80/gallon! However, many people would rather have items shipped rather than spend money
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of turbojets from 707’s and DC-8’s. The airport, which was once on the outskirts of town, was now surrounded by suburban neighborhoods. People who bought houses near a small airport in the 1950s and '60s had no idea that soon, its largest tenant FedEx, would make the airport the busiest in the world between 10 pm and 3 am. People living near the airport began complaining about a whole range of discordant sounds, from the banshee wail of taxing jets to the ceiling shaking thunder of the engines
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Presentations (25%) Follow the brief given in each case and prepare a presentation for each company. You should carry out your own research using academic journals for theories as well as market reports etc for external analysis. Every group member should contribute to the presentation, which should be about 20 minutes (15 minutes for presenting, 5 minutes for Q&A) and include the use of one or two PowerPoint posters. • Case Study 1: Apple Inc’s iPhone: can iPhone Maintain its Initial
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hire in an agency to show out to disclosure information. Mazda's was to seek a protective order. Much of the information requested by the Chudasamas involved confidential documents that went to the heart of Mazda's business. They sought marketing studies, internal memoranda, and documentation on the history of the development and design of the MPV minivan and other vehicles. Fearing disclosure of this information to its competitors or to other potential plaintiffs, Mazda sought a non- sharing protective
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refer to the assignment hand-in | | | | |schedule | Instructions on Assessment: Syndicate Group Follow the brief given in each case and prepare a presentation for each company. You should carry out your own research using academic journals for theories as well as market reports etc for external analysis. Every group member should contribute to the presentation, which should be
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Chapter 1 Mastering Strategy: Art and Science LEARNING OBJECTIVES After reading this chapter, you should be able to understand and articulate answers to the following questions: 1. What are strategic management and strategy? 2. Why does strategic management matter? 3. What elements determine firm performance? Strategic Management: A Core Concern for Apple The Opening of the Apple Store Image courtesy of Neil Bird, http://www.flickr.com/photos/nechbi/2058929337. March
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Laura Ashley Case Study 1. Summarize of the situation Laura Ashley (LA) is a British company that sells clothing and home furnishing products throughout the world. In 1990 Laura Ashley operated 481 retail stores, but they had many difficulties in managing the company with an inappropriate structure. Laura Ashley was having problems such as overdependence on in-house manufacturing, ineffective logistics, 20% of stock out, extended lead times, outdated systems, etc. These and many other internal
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