Bachelor Programme in Business Studies Bachelor Thesis BRANDING BY DOING - a study in refraining from traditional marketing Authors: Michael Arvidsson Robin Agné Business and administration; Marketing Spring 2011 Tutor: Ellinor Torsein Abstract Title: “Branding by doing” – a study in refraining from traditional marketing Bachelor thesis in Marketing, 15 ECTS, School of Business, Economics and Law, University of Gothenburg Michael Arvidsson & Robin Agné Ellinor Torsein Acne Studios
Words: 11728 - Pages: 47
Operational Management: John Deer Case Study The company that has been chosen for this case study is John Deere Equipments. This company was founded by John Deere in 1837 and was incorporated in 1868 as Deere & Company. John Deere started this company as a one-man blacksmith shop and it is now a worldwide corporation that has its offices in more than 160 countries and employs more than 46,000 people. John Deere is one of the oldest industrial companies in the United States and it is guided by the
Words: 2465 - Pages: 10
Robert Hauser Zürcher Kantonalbank (ZKB) Between March and May 2012 the ESG Integration Working Group interviewed 17 brokers, research providers and investment managers to draw out best practice examples of integrated equity analysis. These case studies form the basis of this review (see Appendix 1 for a list of those interviewed and the research reviewed). Thanks to the PRI ESG Working Group who have written this document in
Words: 10003 - Pages: 41
conditioning for changing human behaviour 1 4 Industry Practices 1 5 Values & Ethics: A Cross-Cultural Perspective 1 5.1 Considerations for Evaluating Values of another Culture 1 5.2 Comparison of business cultures between China and USA 1 6 Case Analysis 1 6.1 NAICOM may sanction operators on unethical practices in insurance 1 6.2 Unethical and unauthorized medical practice - an alarming situation 1 6.3 Analysis and Recommendations 1 7 Conclusions 1 8 References 1 1. Background
Words: 9695 - Pages: 39
Unit V Case Study McDonalds was founded in 1940 in San Bernardino, California and was recognized as McDonald’s Corporation in 1955 in Illinois. Presently the corporation is serving more than 68 million customers on daily basis with 35000 stores in around 119 countries. McDonalds works with the strategy of “Plan to win”. The product positioning map of McDonalds is in line with its Corporate Strategy. Since winning in the food industry means gaining large market shares
Words: 655 - Pages: 3
------------------------------------------------- A case study of Sandvik Company Liu Xingrui 920514-7482 tml10xlu@student.hig.se Xiao Ziye 920801-6619 tml10zxo@student.hig.se Peng Yunyi 930204-9128 tml10ypg@student.hig.se Liu Siqi 921026-9628 tml10slu@student.hig.se Date: 2012-03-25 Summary Sandvik is a global company in material technology and engineering industry, its business is over the entire world. Sandvik built all its objectives based on high customers’
Words: 5371 - Pages: 22
journey, guiding me from almost to utmost; Prof Gina Joubert for making a vision becomes reality; George Sabbagha for his linguistic input; and Linda Potgieter for friendship & advice; FARMOVS-PAREXEL for the opportunity to use the organization as a case study; Family and friends for encouragement; and above all to Him, who have never led me where His grace couldn’t keep me. Page ii A MANAGEMENT MODEL FOR A PHARMACEUTICAL CONTRACT RESEARCH ORGANIZATION TABLE OF CONTENTS TITLE PAGE ........
Words: 19459 - Pages: 78
Century Jet The Boeing 777 Multimedia Case Study Shad H Shokralla Submitted in partial fulfillment of the requirements for the degree of Master of Science in Mechanical Engineering from the University of California at Berkeley December 18, 1995 Research Advisor: Professor Alice M. Agogino Berkeley Expert Systems Technology Laboratory On-line Version URL: main.html Abstract Multimedia case studies have been shown to be an effective way
Words: 7527 - Pages: 31
* Part one: Introduction A Brief Description of CSR 9 A Brief Description of CSR Practices by Bangladeshi Companies 10 A Description of Reporting Practices Including Reporting of CSR Activities 12 * Part Two: Statement of the Problem Emphasis on Business Involvement in CSR Activities 15 Theoretical Discussion on CSR Practices 19 Why The Reporting Necessary in relation to CSR Practices 22 Standard of Listed companies in Bangladesh
Words: 4961 - Pages: 20
measured?’, ‘How can you apply 3.4 defects per million opportunity rule to HR when no organization would have a million employees?’ There is a high expectation from customers for every organization. To meet this expectation it has become imperative on the part of every department to perform to the best of its potential. The HR cannot afford to be an exception. Hence HR cannot afford to keep off from using Six Sigma tools and techniques to improve the processes of its own department. Why should the HR professional
Words: 4897 - Pages: 20
