Marketing Strategy Part A: (1) Key Social-Cultural trends in Hong Kong over the past decade. Hong Kong is a special administrative region of China. It is densely populated with an advanced capitalist system. Key events having cultural and social effects include the handover to China, SARS and the emergence of China as an economic power. The CIA lists Hong Kong as having one of the slowest growing populations in the world, ranked 155 with a growth rate of 0.504% per annum. It has one of
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Environmental Scan There are many uncertainties organizations face when operating their businesses. These uncertainties can be limited if organizations perform environmental scans for their organizations. Environmental scanning assists businesses in providing information from internal and external environments to the executives so measures can be taken to take advantage of the information and succeed. SWOT (strengths, weaknesses, opportunities, threats) analysis is a key element of environmental
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its value attracts customers, yet it still makes a profit. This paper will introduce and market the product iTunes using the STP approach, discuss major environmental facts and trends in China, and contain a marketing plan for iTunes using the four p’s of marketing. A product that is sold in the United States and has sales opportunities in China is the intangible service iTunes from Apple. ITunes is a store in the form of an app that can be downloaded to ay electronic device where you can purchase
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Assignment Question 1 Identify and examine the key social-cultural trends, including demographic and lifestyle developments that have taken place within your chosen country over the past decade. Assignment Answer 1 When starting thinking about Russia in terms “what was changed in past 10 years”, the quick answer would be “a lot if not everything”. And in fact this level of change brings the main social difficulty, people are not able to cope with this rapid change that results in losing
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report described the definition of business ethics, and then introduced the environmental scanning method and PEST and concretely introduces the Toyota company's ethical dilemma, how to solve this problem, from the Angle of moral evaluation, the whole situation based on different kinds of ethical theory, business ethics from the perspective of moral comprehensive understanding of the problem, and then to carry on the analysis. Making companies in the society, the government, and people’s hearts set
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Macroeconomics Environmental Analysis Macroeconomic Environmental Analysis Google Inc. is the largest and best search engine. Google operates in the Internet industry. “The company primarily focuses on the areas, which include search, advertising, operating systems and platforms and enterprise” (Market Watch, 2011, para.1). Larry Page (CEO) oversees Google Inc. a public operating company. Keyword based advertising is how the business creates the majority of the company’s
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Environmental Scanning To assure the success of a business over a long period of time the business must be able to conduct regular analysis of their success. They must be able to determine where they are today and have a goal of where they would like to see themselves 5-10 years down the road. In order to conduct a true analysis of the company, one must complete an environmental scan of their organization. Thus scanning for events, trends, issues and expectations that they may be faced with in the
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BEST BUY CASE: Yiming Dong 1. What examples of environmental scanning do you see in the case? What role do you think environmental scanning has played in the company’s future? Although Best Buy is trying to become a perfect electronics retailer, it is not easy to deal with those challenges from external environment. For example, many other retailers, the economic climate has forced Best Buy to carefully consider its strategic options. In my own opinion, I believe that Best Buy will face more
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Environmental Scanning. Before an organization can begin strategy formulation, it must scan the external environment to identify possible opportunities and threats and its internal environment for strengths and weaknesses. How can we define Environmental Scanning? Environmental scanning can be defined as the monitoring, evaluating, and dissemination of information from the external and the internal environment’s to key people within the corporation. From my analysis we see how Howard Schultz
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Environmental Scan Environmental scanning is one function of strategic management of analyzing external factors that can affect an organization. Environmental scanning is to scan the environment to monitor and identify the changes such as new trends that may cause an effect on the organization. In addition, environmental scanning with an internal analysis of the organization strengths, weakness, mission, and vision can assist management to formulate a strategic plan to gain control
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