I. Strategic Profile and Case Analysis Purpose: Chipotle Mexican Grill, Inc. is a chain of restaurants, which serve quality and taste food across United States, United Kingdom, Canada and France. The name Chipotle was derives from the Mexican Spanish name for a smoked and dried jalapeno chili. Steve Ells founded the company in July 13, 1993. Its headquarters is located in Denver, Colorado, USA. There are 1430 restaurants operating in 4 countries and have 37,310 employees as of 2012. It is one
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Code of Conduct Chipotle is committed to the highest standards of integrity in all of our activities and compliance with both the letter and spirit of the law. We expect that you will reflect these standards in your day-to-day dealings on our behalf. This Code of Conduct is for all employees, Officers, and all members of the Board of Directors. It is a guide to ethical behavior. Chipotle has an “open door” policy with respect to any concern relating to compliance with the Code of Conduct and other
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Course Project: Marketing Plan for Chipotle Mexican Grill to offer a Delivery Service DeVry University, Keller Graduate School Of Management MKTG522 Marketing Management For 1.0 Executive Summary Chipotle Mexican Grill is known for the gourmet meals and has many locations throughout the United States and their customer base continues to grow. Chipotle has been in existence for as long as they have because they have listened to their customers and
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The restaurant I decided to analysis the SWOT of to determine its competitive advantages was The Chipotle Mexican Grill. This is a very established restaurant with restaurants located in 40 of the 50 states and the District of Columbia with a total of 1128 locations all together. They are all company owned locations and are not franchised. This is a good thing because in a franchise is defined as a licensing arrangement under which a franchisor allows franchisees to use its name, trademark, products
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Week 6: Communicate the Value Keller Graduate School of Management Professor Janell Harvey Marketing 522 February 11, 2016 Why are we developing a new IMC campaign? Problem: Chipotle a well know Mexican Grill, has provided millions of customers over the past 22 years with high-quality, fresh food in a fast paced environment; giving them an experience to remember. However, in the past 2 years we have experienced to E.coli outbreaks that have affected numerous customers. In 2015 55 people
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As soon as you pull into the Factory Town USA shopping center you can immediately smell the aromas from Chipotle Mexican Grill. There are a few small stores in the plaza but it’s clear that Chipotle is the main attraction. The plaza is right off of route 9 going through Westborough, Ma. The parking lot is a little difficult to find parking but the flavors that you are about to taste are well worth the struggle to find parking. The Westborough location is probably the best one I have been to. From
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these scenarios and more you are hungry for some responsibly raised Mexican-American food. Chipotle is what you want, and you want a lot of it. I know this happens to me quite often. I’m not sure when my love for Chipotle Mexican Grill first started. My mom and I would stop by for a quick taco or two, but before we knew it, we were eating Chipotle consistently 2.3 times a week (yes, I take statistics of my Chipotle eating). Our house’s once warm, comforting feeling might be replaced with minimalistic
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commenting on last year’s winner–Ted’s Montana Grill–said finding the next winner was no easy chore. After all, he pointed out, how many restaurant companies have media mogul Ted Turner’s deep pockets and relentless spirit? As it turned out, Chipotle Mexican Grill was more than up to the challenge. Back in 1993, CIA-trained chef Steve Ells borrowed some bucks from his dad and opened a humble 20-seat burrito joint in Denver. It was a hit and Ells opened a second unit, which followed suit
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My Chipotle Exceptional food needs to be well mapped out. It is crucial to know where to find the best cheeseburgers, sandwiches, pizzas, and burritos around. Without such a map, I would be left wandering, searching, and drifting without purpose, wasting what little time I have every day. Sure, it is acceptable to venture out and try something new every once in awhile, but a map to fall back on when I find myself straying aimlessly has always been valuable. An obvious location to be pinned is the
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Julie Jargon Aug 25, 2014 TOPICS: Change; Competitive Positioning SUMMARY: McDonald's is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal. TERM PAPER APPLICATION: In analyzing the predicament
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