INSTITUTE OFMANAGEMENT Product Life Cycle Of Cadbury Dairy Milk Silk Submitted To: Prepared By: Prof. Ritika Jain Neel Shah (128070592068) Introduction of Cadbury Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after Wrigley's
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family-owned manufacturer and retailer of high quality, handmade chocolates based in Australia. * Established by George Swift in 1902, the company’s head office and manufacturing facilities are located in Tasmania. Has 17 boutique stores, 2 in Tasmania and Adelaide, six in Melbourne and seven in Sydney. Company has experience in expending geographically over the last twenty years. * Products: high quality and handmade chocolate, excellent customer service and predominantly Australian sources
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I Table of Contents I Table of Contents 2 II List of Figures 3 III List of Abbreviations 4 1 Executive Summary 5 2 Macro Analysis of the Confectionery Industry 7 3 PESTEL Analysis of the Confectionery Industry 9 3.1 Analysis 9 3.2 Conclusion 12 4 Porter Five Forces Analysis 15 5 Industry Life Cycle and Industry Dynamics 18 6 Lindt & Spruengli Company Overview 22 7 Business System 24 7.1 Resource Base of Lindt & Spruengli 24 7.2 Activity System (Value Chain) of Lindt & Spruengli 26
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further information Department of State and Regional Development Regional Industries Level 11, 55 Collins Street MELBOURNE VIC 3000 Tel + 61 3 9651 9486 Fax + 61 3 9651 9304 www.dsrd.vic.gov.au jane.baker@dsrd.vic.gov.au Small Business Victoria Level 5, 55 Collins Street MELBOURNE VIC 3000 Tel + 61 3 132 215 sbv@sbv.vic.gov.au http://www.sbv.vic.gov.au Confectionery Manufacturers of Australasia Level 2 PO Box 1307 689 Burke Rd CAMBERWELL VIC 3124 Tel + 61 3 9813 1600 Fax + 61 3 9882 5473 www.candy
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Introduction Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognisable brand name and identity. In 1997, British sales of Kit Kat amounted to some £227 million, which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market is worth over £5 billion per annum and is highly competitive. It continues to be dominated
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quality handmade chocolates in the Australian chocolate making industry. SI would come under the umbrella of the specialised chocolate makers who compete differently to the Large Chocolate manufacturers. The large chocolate manufacturers generally have large manufacturing facilities, manufacture in bulk and gain economies of scale. They compete primarily on reasonable quality product for a lower than average price to a large scale consumer market. Whereas the specialised chocolate makers compete primarily
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provide recycled content materials. • ECoPP has been included in our product design review processes with the use of the “Packaging Impact Quick Evaluation Tool” (PIQET). PIQET was developed through the RMIT Centre for Design and funded by a small industry group. PIQET was commissioned as a web format in May 2008 and our Australia Packaging design
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Microeconomics such as demand and supple analysis of my domain product Cadbury Dairy Milk. Since last 50 yrs Dairy Milk is in the maturity level of it life cycle. And here are some of the facts that display the market condition and working of Dairy Milk. The various graphs and data used are partly hypothetical but true when the whole chocolate industry is taken into consideration. Special attempts have been taken to use figures and facts as close to the actual one. The graphs drawn have been
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Assessment 2 Company Selected - Nestle Executive summary Nestle is global company of milk products and nutrition, chocolates’, beverage, catering and many type of confectionary goods. It has its millions of customers worldwide. Today Nestlé Singapore Limited is on good positioned to grow through its business policy of constant innovation and renovation, concentrating on its core competencies and commitment to better and high quality, with the aim of availability to the best quality food to the
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INTRODUCTION Chocolate consumers feeling guilty for the wrong reasons means that as a chocolate consumer once they eat the chocolate they feel guilty afterwards. Why is that? That is because at the time they eat the chocolate consumers have a craving, or a mood to eat the chocolate and then afterwards feel guilty for eating it. Their guilt starts with I shouldn’t have eaten that I am on a diet, or I shouldn’t have eaten that it will make me fat and these are common guilt feeling consumers have
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