MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial
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Aptara®, Inc. Printer/Binder: Edwards Brothers Cover Printer: Lehigh-Phoenix Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Photo Credits: Page 4: Fig. 0.1: akg-images/Paul Almasy/Newscom. Page 11: Fig. 0.4: © 2008 IEEE/Journal of Microelectromechanical Systems (2006). Page 15: Fig. 1.1: Intel Corporation Pressroom Photo Archives. Page 16: Fig. 1.2(a) ©Hugh Threlfall/Alamy; Fig. 1.2(b) Hewlett-Packard
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MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial
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a baissé de 35,2% en 2009. - Chiffre d'affaires 2010: 10,3 milliards d'euros - Résultat net 2010: 23 millions d'euros 4. Sinochem, dans le classement Fortune depuis seize ans Sinochem, entreprise de chimie fondée en 1950, est contrôlée directement par l'appareil d'Etat chinois. Elle peut se vanter d'être l'une des plus anciennes entreprises figurant au palmarès des 500 plus grandes entreprises du magazine Fortune. En 2009, elle y figure pour la seizième année consécutive, au
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MA 02116-3764. Printed in the U.S.A. Library of Congress Control Number: 2007924351 Instructor’s exam copy : ISBN-13: 978-0-618-83347-4 ISBN-10: 0-618-83347-1 For orders, use student text ISBNs: ISBN-13: 978-0-618-74163-2 ISBN-10: 0-618-74163-1 1 2 3 4 5 6 7 8 9—CRK—11 10 09 08 07 BRIEF CONTENTS PREFACE xi PART ONE THE ENVIRONMENT OF MANAGING NOW 1 2 3 4 MANAGING AND THE EVOLUTION OF MANAGEMENT ETHICAL AND SOCIAL ISSUES 29 MANAGING IN A GLOBAL ENVIRONMENT 59 MANAGING ENTREPRENEURSHIP AND
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Warehousing Success 426 Data Warehouse Architectures 428 Generic Two-Level Architecture 428 Independent Data Mart Data Warehousing Environment 426 429 C O NTENTS Dependent Data Mart and Operational Data Store Architecture: A Three-Level Approach Logical Data Mart and Real-Time Data Warehouse Architecture 432 Three-Layer Data Architecture 435 Role of the Enterprise Data Model 435 Role of Metadata 436 Some Characteristics of Data Warehouse Data Status Versus Event Data 437 Transient Versus
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of Congress Cataloging-in-Publication Data Mohri, Mehryar. Foundations of machine learning / Mehryar Mohri, Afshin Rostamizadeh, and Ameet Talwalkar. p. cm. - (Adaptive computation and machine learning series) Includes bibliographical references and index. ISBN 978-0-262-01825-8 (hardcover : alk. paper) 1. Machine learning. 2. Computer algorithms. I. Rostamizadeh, Afshin. II. Talwalkar, Ameet. III. Title. Q325.5.M64 2012 006.3’1-dc23 2012007249 10 9 8 7 6 5 4 3 2 1 Contents Preface 1 Introduction
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Cityworks® Empowering GIS™ for Asset Management, Permitting, Licensing, and more! InPrint Spring 2013 In This Issue: Cityworks GIS-centric Platform Scalability from the Top, Down Cityworks Contracts Module Harnessing Cloud Computing InPrint Empowering GIS TM for Asset Management, Permitting, Licensing, and more! Advisory Board: Brian Haslam, President & CEO Carl Horton, Chief Technology Officer George Mastakas, Vice President of Enterprise Solutions Wayne Hill, Vice President
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regulation and policymaking for africa MODULE 14: DEMAND-SIDE MANAGEMENT page iii CONTENTS 1. MODULE OBJECTIVES 14.1 1.1. Module overview 14.1 1.2. Module aims 14.1 1.3. Module learning outcomes 14.2 2. INTRODUCTION 14.3 3. WHY PROMOTE DSM? 14.5 4. WHAT DRIVES DSM? 14.7 4.1. Cost reduction and environmental motives 14.8 4.2. Reliability and network motives 14.10 5. TYPES OF DSM MEASURES 14.13 5.1. Energy reduction programmes 14.13 5.2. Load management programmes 14.31 5.3. Load growth and
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COMPUTER ORGANIZATION AND ARCHITECTURE DESIGNING FOR PERFORMANCE EIGHTH EDITION William Stallings Prentice Hall Upper Saddle River, NJ 07458 Library of Congress Cataloging-in-Publication Data On File Vice President and Editorial Director: Marcia J. Horton Editor-in-Chief: Michael Hirsch Executive Editor: Tracy Dunkelberger Associate Editor: Melinda Haggerty Marketing Manager: Erin Davis Senior Managing Editor: Scott Disanno Production Editor: Rose Kernan Operations Specialist: Lisa
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