TITAN’S BRAND BUILDING AND BRAND REORGANISATION STRATEGY BACKGROUND Overview of the Indian Watch Market: The watch market in India recorded an approximate volume turnover of 23 million units
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Brand Management Brand Audit Term Project Contents Brand Audit 4 Brand Inventory 5 History 5 Company Profile 5 Collection 6 Current Positioning In The Marketplace 7 Communication strategy 7 Celebrity endorsement 7 Mystery 8 Product-Related Attributes 8 Pricing and Distribution Strategy 9 * Brand report card 9 Brand Exploratory 10 Customer Knowledge 10 * Perceptual Map 10 * Image Assosiations 10 Current Sources of Brand Equity 10 Rolex Ambassadors 11
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Harvard Business School 9-400-087 June 12, 2000 Rebirth of the Swiss Watch Industry, 1980–1992 (A) “Time is fast running out for the ailing Swiss watch industry.”1 —The Globe and Mail By the end of 1983, Hayek Engineering, a Swiss consulting firm founded by chairman and CEO Nicolas Hayek, was becoming increasingly involved in solving the mounting problems facing the Swiss watch industry, which was on the brink of disaster. Hayek Engineering had initially been recruited by the creditors
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revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade, there is no dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion. In the present report an attempt has been made to analyze the two brands of the watch namely, Fastrack and Casio by
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Group On the afternoon of March 15, 2011, the only day closed for visitors during Baselworld, the major global watch and jewelry trade show held in Basel, Switzerland, Nick Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, completed a series of informal meetings with his watchmaking counterparts. After all that had been said behind the glamorously showcased watch collections, Hayek lit a cigar to reflect on the discussions’ impact on his watchmaking empire. The late Nicolas
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adopted, are concluded. Furthermore, to enlarge Swatch's global market share and to achieve the economies of scale are recommended. The Swatch project was made by ETA, which produced a full range of watch movements and was known as the creator of ultra-thin movements used in expensive watches. This new watch would come in a variety of colored plastic cases and bracelets with an analog face, and ETA had designed an entire production process for Swatch. As the market share of Swiss watches shrunk sharply
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the watch industry, both in India and abroad, and contemplated about Xylys, Titan’s premium watch brand, and its foray into the Indian market. He had formulated several aspects of marketing mix strategies in the past to face diverse kinds of challenges. For Chakravarti, any challenge in the watch industry, especially in an emerging market such as India, was something he looked forward to, as it gave him immense satisfaction when he was able to find some insights. Xylys was a premium watch brand
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geographically spread out the company is. Defects could show up in certain products in regards to their quality or the quality/durability of a certain component in the product. For example, Swatch charges higher prices in India compared to Casio, Citizen, and Timex. This will obviously cause a downfall in their popularity and financial lead as compared to the other brands. Internal weaknesses could
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My weekends are not so busy, so I can really relax. On satuday, I usually cook my breakfast by myself. In the morning, I often clean my room. Then I watch TV, read, and listen to music in the afternoons. After that, I usually play sport with my friends till the dinner. . I like playing sports, but I don’t have much time for it in working-days, so I often play sports more on weekends. After dinner, I do my homework while I listen to music. Last Saturday was busy. I got up later than usual on Sunday
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71 percent of people have seen the adds and 100 percent of the merchants have seen the adds with Krysten Neiman. Most of the people that took the survey think that the ads are affective. Some agree that it makes them proud to be wearing an Aquine watch. The other suggestion was that the quality of the watches was falling and that that had been affecting the sales of the watches. According to our data 60 percent of Aquice owners have the certified watches. The majority of the people surveyed though
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