Clocky – The Runaway Alarm Clock | Case Analysis Group 3 | | Problem Statement Even though Clocky was the center of the media hype, Gauri Nanda is faced with many pressing challenges and issues for its commercial debut in the marketplace: Analysis: 1. Industry Analysis The US alarm clock market in 2005 was quite fragmented with a significant number of players in the regular alarm clock as well as the niche alarm clocks segment. The Americans spent over $7 billion on clocks and
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context * Nanda, a young and innovative M.I.T. graduate student is the founder of Clocky. * Clocky is an innovative alarm clock designed for people who have difficulty getting out of bed in the morning. Clocky could jump off and roll around the room, forcing people to get out of bed to turn off the alarm. * Why has Nanda introduced the Clocky? It is a new solution to ‘just’ snoozing. * The Clocky has already got overwhelming attention on diverse media. * It is a hype while it still
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In 2006 Nanda Home created the hugely popular “Clocky”, a fun and cute alarm clock that wakes up its customers by rolling around the room and requiring the customer to chase it. Over four years later, sales and profit margins have begun to shrink as Clocky’s product cycle nears its end, and Nanda Home is faced with the difficulties of replicating success. Nanda Home’s key issues revolve around how to market and brand a succeeding product to Clocky. 2. Executive Summary: This paper has identified
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After Clocky’s and Nanda’s wide appearance in media and wining Ig Nobel Prize, a unique situation for marketing Clocky was created, that is significant interest to the product, readiness to buy and some predictable demand (awareness about product and forming attitude to it even before its launch). If Nanda leverages this, it will give her a great chance to create a successful and sustainable business. Obviously to have overall success the consistent strategy has to be defined. The key elements of
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possession, or “pledge,” as collateral in exchange for a loan, typically of $75–$100.5 Interest rates vary by state and range from 2 Assistant Professor, Office of Economic and Manpower Analysis, United States Military Academy. susan.carter@usma.edu. The views expressed in this paper do not necessarily represent those of the United States Military Academy, the United States Army, or the Department of Defense. ** Associate Professor of Law
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possession, or “pledge,” as collateral in exchange for a loan, typically of $75–$100.5 Interest rates vary by state and range from 2 Assistant Professor, Office of Economic and Manpower Analysis, United States Military Academy. susan.carter@usma.edu. The views expressed in this paper do not necessarily represent those of the United States Military Academy, the United States Army, or the Department of Defense. ** Associate Professor of Law
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