4000 Essential English Words 1 Paul N atio n © 2009 Compass Publishing AJI rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission in writing from the publisher. Acquisitions Editor: fidel Cruz Project Coordinator Annie Cho Design: Design Plus email: irtfog'compawpub.tom http://www.compasspub.com ISBN: ?70-1-599oo-*G2-* 10
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Suraj Commuri The Impact of Counterfeiting on Genuine-Item Consumers’ Brand Relationships An often-overlooked constituent in the debate on counterfeiting is the consumer of the genuine article—a brand manager’s primary constituent. These consumers are drawn to premium brands in part because of the exclusivity and connotation of prestige associated with them. These characteristics are also the reason such brands are attractive targets of counterfeiting. When premium brands are counterfeited, which
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Chapter 17 Outline Procter & Gamble in Japan: from Marketing Failure to Success Introduction The Globalization of Markets? Market Segmentation Product Attributes Cultural Differences Economic Differences Product and Technical Standards Distribution Strategy A Typical Distribution System Differences between Countries Choosing a Distribution Strategy Communication Strategy Barriers to International Communication Push versus Pull Strategies Global Advertising Pricing Strategy Price
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Strategic Marketing and Its Environment art 1 introduces the field of marketing and offers a broad perspective from which to explore and analyze various components of the marketing discipline. Chapter 1 defines marketing and explores some key concepts, including customers and target markets, the marketing mix, relationship marketing, the marketing concept, and value. Chapter 2 provides an overview of strategic marketing issues, such as the effect of organizational resources and opportunities on
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33 CHAPTER Newswriting basics Ready to write a simple news story? This chapter introduces you to the concepts and formulas all reporters have learned to rely upon. IN THIS CHAPTER: 34 Just the facts Be aware of what’s factual — and what’s opinion. 36 The five W’s The essentials: who, what, when, where, why. 38 The inverted pyramid How to write stories so the key facts come first. 40 Writing basic news leads Putting your opening paragraphs to work in the most informative, appealing
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The Moral Compass nd understand moral theory. In fact, you have a moral philosophy – but you may not think of it that way. Every time you have a conversation about what someone “should” or “ought” to do, you doing moral philosophy. Your moral converations may be very personal – whether you should return the five dollars extra change the clerk gave you at the video store – or very broad – whether national security is more important than personal freedom. Whatever your moral conversations are about
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ight Right Word Wrong Word Words and structures confused and misused by learners of English L. G. Alexander LONGMAN Addison Wesley Longman Limited Edinburgh Gate, Harlow Essex CM20 2JE, England and Associated Companies throughout the world. © Longman Group UK Limited 1994 All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior
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A a (an) art. 一（个、件……） ability n. 能力；才能 able a. 能够；有能力的 about ad. 大约；到处；四处 prep. 关于；在各处；四处 above prep. 在……上面 abroad ad. 到（在）国外 absent a. 缺席， 不在 accent n. 口音，音调 accept vt. 接受 accident n. 事故，意外的事 ache vi.& n. 痛，疼痛 achieve vt. 达到，取得 across prep. 横过，穿过 act n. 法令，条例 v. （戏）表演，扮演（角色），演出（戏）；行动，做事 action n. 行动 active a. 积极的，主动的 activity n. 活动 add vt. 增添，增加 address n. 地址 advantage n. 优点， 好处 advertisement n. 广告 advice n. 忠告，劝告，建议 advise vt. 忠告，劝告，建议 afford vt
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Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
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The Moral Compass Leadership for a Free World Lindsay J Thompson Leadership Ethics Course Manual ~ © 2005 Lindsay J Thompson ~ All rights reserved 2 THE MORAL COMPASS Leadership for a Free World Table of Contents introduction page 5 core learning page 9 the leadership labyrinth page 11 the m oral com pass page 27 values and global value creation page 73 corporate citizenship page 93 bibliography page 109 the case lab page 113 Leadership Ethics Course
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