Coca-Cola History Coca Cola is a Carbonated soft drink that is sold in stores of over in over 200 countries, it is produced in the Coca-Cola Company at Atlanta, Georgia. This company became a registered trademark in 1944. Originally Coca Cola was a patent medicine when it was invented in 1886 by John Pemberton, who fought in the civil war and wanted to create a product. He tried creating several drugs and selling them at various pharmacies, but he failed and therefore tried to enter the beverage
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1. What was the public issue facing The Coca-Cola Company in this case? Describe the “performance-expectations gap” found in the case—what were the stakeholders’ concerns, and how did their expectations differ from the company’s performance? Public issue is defined as any issue that is of mutual concern to an organization and one or more of its stakeholders. The public issue in this case was concerning the amount of water The Coca-Cola Company was using and how safe if was for its consumers, and
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Coca-Cola Company Case Study GB 518 Financial Accounting Principles and Analysis Kaplan University SUMMARY Accounting is an important aspect of business because it is the foundation that offers support to management for planning, and controlling activities as well as decisions. When an organization is doing business they need a way to keep score of operational financial activities. The purpose of my research paper is to discuss the details of my interview with an accountant at Coca-Cola Company
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Running head: COCA-COLA ETHICAL ANALYSIS Coca-Cola Ethical Analysis Coca-Cola Coca-Cola is a reputable company that has been a recognizable brand in the United States since it’s creation in the late 1800s. Rapidly expanding in the international market, Coca-Cola has proven to their competitors they are innovative, forward-thinking, and here to stay. After the untimely death of CEO, Roberto Goizueta, Coca-Cola has experienced various ethical dilemmas. These ethical dilemmas
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1. Public issue: Using dangerous amount of water, leading to depletion of ground water for local communities 1. Water scarcity 2. Dangerous levels of pesticide residues in its products 3. Bottling plants use too much water, depriving local communities of supplies for drinking and irrigation Stakeholders concerned: 1. Local communities 2. Bottling plants (i.e. Kerala) 3. TCCC’s operating groups 4. Franchises 5. Governments (i.e. UN) 6. Activist groups 7
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Professor Dr. Luís Mira Amaral Licenciatura em Engenharia e Gestão Industrial Marketing O Caso da © Diana Rodrigues (76362) | Dinis Santos (76438) | Inês Pinho (76518) | Tiago Reganha (76430) 12 de Janeiro de 2013 Marketing – O Caso da Coca-Cola Company Índice 1. 2. 3. 4. Sumário Executivo .............................................................................................. 4 Definição de Marketing ............................................................................
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1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? A corporation’s reputation will weigh heavily on the overall performance of the company as the various stakeholders will interact or transact purchases from the company base on their reputation. Essentially the reputation
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Integrated Global Marketing Case Study The Coca-Cola Company Terry D. Copeland Capella University MBA 6012 June 28, 2013 Company Selection and Overview The Coca-Cola Company (Coca-Cola) was first established in 1886 by Dr. John Pemberton in Atlanta, Georgia. Initially distributed at Jacobs’ Pharmacy for five cents a glass, the fledgling company sold just nine glasses of Coca-Cola a day for the first year (Coca-Cola, 2013). By 1891, Atlanta
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Cola Wars Continue: Coke and Pepsi Case Analysis 1. Soft Drink Industry (SDI) overview The industry considered in this analysis is Soft Drink Industry (SDI). SDI serves customer needs for refreshing and cold non-alcoholic beverages, with main industry sectors being: carbonated drinks, fruit punches, and bottled water sectors. There are three dominant companies in the industry, namely: Coca-Cola, Pepsi, and Schweppes. The soft-drink industry includes the following four major types of participating
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1. What was the issue facing The Coca Cola Company in this case? What stakeholders were concerned and how did their expectations differ from the company’s performance? The major issue facing The Coca Cola Company is the availability of water. Because all aspects of the production are dependent on this resource, from the company’s perspective water is the key component of profitability. Other stakeholders, such as residents of the surrounding area and organizations such as the World Wildlife Foundation
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