BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200
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Report On Live Project “Comparative study Analysis between Pepsi and coca cola” Submitted To Prof.Mukesh Sehrawat Submitted By Munna Kumar Singh DM13151112 ACKNOWLEDGEMENT This research paper is made possible through the help and support from everyone including: Faculty members, mentor, friends, and in essence, all sentient beings. Especially, please allow me to dedicate my acknowledgment of gratitude toward the following significant advisors and contributors:
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its closest competitor Coca-Cola’s (Ticker : KO) growth of 4500% in the same time period. Pepsico’s current Market Cap is approximately 98.83B with a P/E ratio of 15.90. A high P/E ratio suggests investor's confidence in the future growth prospects of the company and Pepsico has the highest P/E ratio as compared to its major competitors in the sparkling soda industry including Coca-Cola and Dr. Pepper. Even though it can be interpreted that PEP has lagged behind Coca-Cola over the years in US market
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Coca-Cola: International Business Strategy For Globalization Dr. Michael Ba Banutu-Gomez, Professor, Management and Entrepreneurship, William G. Rohrer College of Business Rowan University, Glassboro, NJ ABSTRACT The purpose of this research was to analyze the efficiency of global strategies. This paper identified six key strategies necessary for firms to be successful when expanding globally. These strategies include differentiation, marketing, distribution, collaborative strategies, labor and
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Recruitment and Selection Process: A Case Study of Hindustan Coca-Cola Beverage Pvt.Ltd, Gangyal, Jammu, India Geeta Kumari, Jyoti Bhat and K. M. Pandey, Member, IACSIT Canada, Australia or South Africa. Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. Motivations and slogans of Coca-Cola People: Be a great place to work where people are inspired to be
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COCA-COLA CO THE, SWOT ANALYSIS, IN SOFT DRINKS (WORLD) March 2013 SCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). 2012 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary
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Marketing Tools Coca Cola uses direct marketing in a lot of ways. First the company partners with various fast food restaurants, theatres, movie and many more to advertise its product. In this way some of the restaurant when the customer order a drinks the only brand they are offered is Coca-Cola which there are no option for them to choose therefore they forces them to buy a drink from that brand. By doing this kind of technique Coke forces out other completion and keeps the restaurants or other
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PRACTICE PROJECT WORKSHEET 1 – 2012 THE COCA COLA COMPANY l Porter's Five Forces Model 1. Competitive Rivalry within an Industry Coke has nearly 50% share of the global carbonated soft-drink industry and over 80% in many markets. The market share of other competitors is too low to encourage any price wars. Cola-Cola gets one of its competitive advantages through the well-known global trade marks by achieving the premium prices. It means Cola-Cola have something that their competitors do
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pertaining to the Coca Cola case Customers: Direct Impact: Many consumers got ill effects related to health while consuming the product in 1999 in Luxemburg and Netherlands. The coke further took a step back and did not want to come in limelight to discuss the issue openly. The response time was too high for consumers to accept. France was also affected similarly. The contaminated products were also shipped to Poland. This direct impact which reduced reputation of Coca Cola in these countries
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Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B)
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