Case Analysis: (10 cases during the semester) a. Understanding the case b. All relevant issues India Low purchase power among buyers Low Consumption pre person in rural areas Low product coverage Low interest in soda consumption Low appeal of there 300ml Higher preference for replacement goods (tea, coffee, mixed fruit drinks) Low brand trust (not directly mentioned in case there was a govt ban ) China No issues dealing with pricing Usa
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Up is a caffeine based (Cola) aerated soft drink. It is the largest selling soft drink brand in India. It was introduced in 1977 on the exit of Coca Cola Company from India. It was later on bought by Coca Cola Company to compete with Pepsi. In the Cola segment it has a commanding market share of 42% and it has a market share of 15% in the Indian aerated soft drink market. History of Product 1970s saw an unexpected exit of cola giants Coca Cola and Pepsi from India as the government policy
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Analysis of Coca Cola Company 2014 The Coca-Cola is the world's largest beverage company, offering consumers almost 500 still and sparkling brands. Coke has the world's largest beverage distribution network; consuming in more than 200 countries enjoys the Coke’s beverages at an average of nearly 1.6 billion servings a day. In 2011, Coca-cola was declared the world’s most valuable brand according to Interbrand’s best global brand. Most diversified range of products such as Cola-Cola Cherry, Coca-Cola
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MARKETING STRATEGY 1 Marketing Strategies Of Coca Cola PRESENETED TO: MR. SUFIAN AHMAD PRESENTED BY: Sami Ullah Khan 27s-640 2 TABLE OF CONTENTS CONTENTS 1. 2. 3. 4. Acknowledgement. Mission statement Introduction. Coca Cola. a. Coca Cola International. b. History. 5. Management. 6. Market share. 7. Financial report. 8. Dividends and Cash Plan. 9. Products. 10. Strategic planning. 11. Bottlers owned by Coca cola 12. Coca Cola Pakistan. 13. Major Competitors a. Pepsi b. History.
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SUMMER INTERNSHIP REPORT ON Hindustan Coca-Cola Beverages Pvt. Ltd. Submitted in partial fulfilment of the requirement for the award of degree of Bachelor of Business Management of Christ University, Bangalore-560029 By Mr. ARUN KUMAR MAURYA 0911306 Under the guidance of Mrs. PHINU JOSE Department of Management Studies Christ University, Bangalore-560029 2011-2012 DECLARATION I hereby
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MarHeting Quarterly, 2006, 15, 114-123, © 2006 West Virginia University Coca-Cola vs. PepsiCo — A "Super'' Battleground for the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s, Coca-Cola has experienced meteoric growth, progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10," 2004). Today, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest
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COCA COLA The case is all about Coca cola a giant beverage global firm integrated advertising “open happiness”. The campaign was launched in 2009 to rebrand the image of the company world wide and also to recover the amount of fall in the brand value that took place in 2001 and 2003 during Indian crisis. Another aim was to increase the sales of sparkling beverages of Coca –Cola Company. When Europe was under the crisis during recession since 2007 and India had felt the drawback of crisis in
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Group O2: Harini Valluri Soman Nahata Ankit Jangalwa Gandharv Raj Sethi Vishwajeet Narayan Contents Introduction 3 Coca cola’s Global coverage. 3 History 4 Revenues 4 Products and Brands 6 Mission, Vision and Values 8 Organizations and Organizational Effectiveness 10 Stakeholders, Managers, and Ethics 12 Organizational Design 14 Designing Organizational Structure: Authority & Control 15 Designing Organizational Structure: Specialization & Coordination 17 Managing
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Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce
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Globalization has impacted strongly on the Coco Cola Company which is one of the largest Multinational Cooperation around the world today. The Coca-Cola logo is one of the world’s most recognised trademarks and an indicator of the extent of Coca-Cola’s penetration into communities across the world. It was created in Atlanta, Georgia by Dr. John S. Pemberton and is simply often referred to as Coke. It was first offered as a fountain beverage by mixing Coca Cola syrup and carbonated water. It is sold in
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