Running head: COCA-COLA AND PEPSICO Coca-Cola and PepsiCo: Similarities and Differences Lamar Smith Michel Brown Annette Pete May Valencia Cardinal Stritch University MGT 426 August 18, 2011 Submitted to the faculty of Cardinal Stritch University in partial fulfillment of the requirements for the degree of Bachelor of Science in Management. Introduction Two of the largest and most profitable corporations in the United States are the Atlanta
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INTERNATIONAL GIRLS Mariana Monteiro | Juliana Chacon Patrícia Monteiro | Rita Alves GMKA2 Introdução……………..……………..……………..……………..……………..……………..………………3 Quadro Analise……………..……………..……………..……………..……………..……………..………..4 Analise SWOT……………..……………..……………..……………..……………..……………..………….5 Estratégia de Marketing……………..……………..……………..……………..……………..………….6 Marketing Mix ……………..……………..……………..……………..……………..……………..………...7 -Produto……………..……………..……………..……………..……………..……………..……….7 - Preço ……………..……………..……………
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1)The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.[2] The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pembertonin Columbus, Georgia. [3] The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler(December 30, 1851 – March 12, 1929), who incorporated The Coca-Cola Company in
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BASIC INFORMATIONS Company Profile Name of the Organization: Hindustan Coca – Cola Beverages Private Limited Year of Establishment: October 1993 Form of Business: Private Limited Nature of Business: Leading Producer & marketer of soft drinks in India Address of Corporate Office: Coca – Cola India Enkay Towers, Udyog Vihar V, Gurgaon, Haryana – 122106. Tel.: (0124) 2234 8041/8571. Plant Address (Gujarat):
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Company Overview: Coca-Cola 1 Coca-Cola is one of the world famous and largest brands in beverages industry. Coke is a multinational company and it has its market around the entire world. The company was established Doctor John Pemberton who was a pharmacist in 1886 in Atlanta, Georgia USA. The brand has since become household drink in over 200 countries across the globe. Carbonate drinks are the single largest component in Coca-Cola Company which account for about 78% of the
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the market, organization must have clear vision and comprehensive marketing strategies. Over the decades, Coca Cola competed from a local scope to an international scope, from selling one type of Coca-Cola product in United State to selling over 500 different products in the global beverage market, it has been doing a very good job which allow Coca Cola to be the world’s largest beverage company today. THE COCA-COLA COMPANY - Coca Cola is the world’s largest beverage company which manufactures beverage
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SUBJECT MARKETING MANAGEMENT A PROJECT ON “Marketing Strategy Of Coca Cola” ACADEMIC YEAR 2013 – 2014 BY Farhad Kazi ROLL NO : 34 PROJECT GUIDE PROF. Sameer Tungare MALINI KISHOR SANGHVI COLLEGE OF COMMERCE & ECONOMICS JUHU, MUMBAI. DECLARATION I Mr Farhad Kazi, Student of Malini Kishor Sanghvi College of Commerce & Economics Studying in M.Com (Part I) Semester I , hereby declare that I have completed the project on “Marketing Strategy
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1. Executive summary Coca-Cola have a great ambition to China market and plan to invest 20 billion dollar in develop the biggest market in the world. Since Chinese government blocked its acquisition bid of buying Huiyuan, Coca-Cola is now figuring out the strategies of going on growing in China without juice giant Huiyuan. Coca-Cola will develop its existing business, especially fruit juice products. The keystone of promotion in the near future is to popularize “Minute Maid ” fruit juice beverage
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Coca-Cola strategy Today, our Coca-Cola Company serves consumers in over 200 countries and has expanded to about 400 licensed brands. The issue we face is how to continue growing and adjusting to local demands, while at the same time building a coordinated strategy with direction from the center. Thus, we need to come up with a blended solution that can combine standardization and localization. Coca-Cola has pursued many strategies of localization and also standardization, yet none of them were
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Coca Cola Co. Part III Name MGT 521 Date Professor’s Name Coca Cola Co. Part III Coca Cola history starts in Atlanta, Georgia with only one product inside a little pharmacy with sales of less than a dozen a day. 125 years later Coca Cola is all around the globe with over a billion sales a day in more than 200 countries. Coca Cola states that “because of the local nature of our business, we are in the unique position to contribute to the economic vitality of even the most remote communities
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