The Coca-Cola Company; and specifically the advertising and promotion of the Coke brand. Table of Contents Overview & Background…………………………………………………………...3 Product Information ………………………………………………...….…………...4 Competitive Review ………………………………………….……………...……...5 Audience Analysis…………………………………………………………………5 Promotional and Media Vehicles Used……………………………………………6 Conclusion ………………………………………………………………….…..…. 7 References…………………………………………………………………………8 Appendix ……………………………………………………
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THE COCA-COLA COMPANY Students’ name: Malvina Shahini TABLE OF CONTENTS THE COCA-COLA COMPANY 0 Students’ name: Malvina Shahini 0 EXECUTIVE SUMMARY 2 INTRODUCTION AND COMPANY BACKROUND 2 INDUSTRY 3 GEOGRAPHICAL MARKET 4 PRODUCTS AND SERVICES 4 MARKET SEGMENTATION 5 MISSION, VISION AND VALUES 6 COMPANY'S STAKEHOLDERS 8 PART I: EXTERNAL ANALYSIS 9 PESTLE ANALYSIS 9 PORTER'S 5 FORCES OF COMPETITION MODEL 11 PART II: INTERNAL ANALYSIS 14 VALUE CHAIN MODEL 14 VRIO
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Subject: Economics The competition between “Coca-Cola”and “Pepsi” in the market for soft drinks Abstract There are two types of people – the ones who like “Coca-Cola”, and the ones who prefer “Pepsi”. Or at least that is the fact that trying to convince us the marketing experts from both companies. The two famous brands compete with any means to persuade whose drink is better. The solution to this problem relies on both of the companies’ abilities to boost the domestic sales, to prove to
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Coca Cola Co. Name MGT 521 Date Professor’s Name Coca Cola Co. “On May 8, 1886, a pharmacist named Dr. John Pemberton carried a jug of Coca-Cola® syrup to Jacobs’ Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass” (Coca Cola Co, 2012). Coca Cola is one of the all time biggest beverage company in the industry, that went from selling a few drinks a day from a pharmacy in Atlanta, Georgia to selling billions a day all over the world. According
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Coca Cola Co. Part III Name MGT 521 Date Professor’s Name Coca Cola Co. Part III Coca Cola history starts in Atlanta, Georgia with only one product inside a little pharmacy with sales of less than a dozen a day. 125 years later Coca Cola is all around the globe with over a billion sales a day in more than 200 countries. Coca Cola states that “because of the local nature of our business, we are in the unique position to contribute to the economic vitality of even the most remote communities
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Coca-Cola Global Business and Marketing Strategy Introduction As domestic markets mature, it is becoming more and more fashionable for organisations to seek growth through opportunities in foreign countries. Faster communication, new technologies and improved transport links are making international markets more accessible and businesses pursuing a global position can experience an upsurge in brand awareness and cost effectiveness. Global marketing is a relatively new concept linked to these developments
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consisting mainly of carbonated water, sugar, in addition to flavorings. Almost 200 nations take pleasure in the sweet, sparkling soda. The soda has an annual utilization of slightly over 34 billion liters. Coca-Cola is a carbonated drink that is sold all over the world. It is manufactured by the Coca-Cola Company. The company is located in Atlanta, Georgia in the United States and was started by Colonel John Pemberton. The company was started in 1886. The process starts when the raw materials are taken
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and one of that company’s product according to marketing management perspective. In this project I have studied the different techniques of marketing that are used by company, from identifying the needs wants and demands of their product among the people, and how company developed the customer oriented marketing strategies, that are how they have done segmentation ,target marketing and positioning of their product. The strategies of 4p’s of marketing by that company on the product and strategies
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Coca – Cola’s history in brief: Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia. Coca-Cola Enterprises, established in 1986, is a young company by the standards of the Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this company. The Coca-Cola company traces it’s beginning to 1886, when
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Detailed 4P analysis and Competitive environment (Do NOT use a SWOT) This may be presented as multiple sections, but the key is to go into detail on breaking down all relevant aspects of the four Ps as well as how each competitor’s mix is the same or differs. Be sure to go into detail about which products are REALLY the primary competition (have the same targets) and which are lesser competitors and why. How do they address the target, what is the share (if possible, if not try to infer it from
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