clusive use at Institute of Management Technology, Hyderabad (IMT,HYD), 2015 9-702-442 REV: JANUARY 27, 2004 DAVID B. YOFFIE Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In
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STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY Dinesh Puravankara B Sc (Dairy Technology) Gujarat Agricultural UniversityJ 991 M Sc (Dairy Chemistry) Gujarat Agricultural University, 1994 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration Executive MBA O Dinesh Puravankara 2007 SIMON FRASER UNIVERSITY Summer 2007 All rights reserved. This work may not be reproduced in whole
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for the first time in 20 years the number of cases of soda sold in the United States declined. Case volume in 2005 was down 0.7 percent, to 10.2 billion cases. Coke's flagship brand, Coca-Cola Classic, was down 2 percent, and original Pepsi from PepsiCo was down 3.2 percent.”1 This trend is continuing; when Coca-Cola reported its first quarter profits and sales in April of 2007, it stated that “sales in North America, as measured by unit case volume growth, declined 3 percent.”2 Soft drink companies
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Group Case Study TABLE OF CONTENTS OVERVIEW OF COCA-COLA 3 HISTORY 3 MANAGEMENT 3 DISTRIBUTION 5 SIZE OF COMPANY 5 LOCATIONS OF FACILITIES & CORPORATE HEADQUARTERS 6 STRATEGIC GOALS AND OBJECTIVES 6 COCA-COLA’S VISION 7 PRODUCT LINES, CUSTOMERS, AND MARKET SECTORS 8 FINANCIAL ANALYSIS 9 FINANCIAL ANALYSIS INTRODUCTION 9 HORIZONTAL ANALYSIS 10 VERTICAL ANALYSIS 12 LIQUIDITY ANALYSIS 14 EFFICIENCY ANALYSIS 15 SOLVENCY ANALYSIS 17 PROFITABILITY ANALYSIS 19
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Gupta should focus on in the short term and in the long term? In my opinion the most important thing to focus on short term for Gupta would be to make sure the contamination was contained only to the areas where it was originally discovered. The Coca-Cola brand would be at serious risk from a global standpoint had the news broken out more. The long term problem that Gupta should focus on is obvious, regaining the stock prices that dropped dramatically. So the main goal here would be to focus on new
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Cola Wars Continue: Coke and Pepsi in 2010 I. Key Problem For many years, Coke and Pepsi have been the two largest soft drink companies competing for the highest market share in the nation and the world. The Coke formula was created in 1886 by John Pemberton, and later acquired by Asa Candler, who expanded the coke formula and converted it into syrup, which was then sold to bottlers to produce carbonated drinks. Coca-Cola had great success during World War II; the brand expanded internationally
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the world. Nokia is a very trusted and reliable brand and with this much needed upgrade, it is imminent that Nokia will take back its throne as King of the Mobile phones which it has been from 1998 to 2011. 2) Coca Cola History: In April 1985, Coca Cola launched a new marketing campaign in which they introduced the “New Coke”. This rebranding of the product came with a new tagline, “The Best Just Got Better!” Well, the company replaced the
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pg. 12 Executive Summary PepsiCo, Inc is the result of a merger between Pepsi-Cola and Frito-Lay. Pepsi-Cola was originated by a pharmacist, Caleb Bradham, in the late 1890's; Frito-Lay was established in 1961 by a merger between the Frito Company and the H.W Lay company. The major products of PepsiCo, Inc include, but are not limited to, Pepsi-Cola (est. 1898), Diet Pepsi (est. 1964) and Mountain Dew (est. 1948). PepsiCo boasts several global brands including,
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Running Head: Phizz Beverages of Switzerland Phizz Beverages of Switzerland Learning Team C University of Phoenix November 30, 2009 Ruth Admal SWOT Analysis STRENGTHS: The company Phizz Beverages is a reputable business with strong marketing background and dedicated employees. The company has been in existence for over 20 years therefore has built a strong history with the general public as a family oriented business. The company continues to work on its management team to promote
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macro-environment?The strategically relevant components of the global and U.S. beverage industry macro-environment: • Global beverage companies such as Coca Cola and PepsiCo had relied on such beverages to sustain in volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks. • Coca-Cola, PepsiCo, and other beverage companies were intent on expanding the market for alternative beverages by introducing energy drinks, sports drinks, and vitamin
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